What's happening to open rates for charities who use CC email in this downturn?
There's a lot of concern about a potential decline in charitable donations over this holiday season, for obvious reasons. Many charities pull in 40% of their donations in this two month holiday period. I am a volunteer marketer for a local food clos ... Read more
Open rates?
Hello, I create a bi-monthly newsletter for a music promotion company. We just started a few months ago and have almost 350 contacts (trying to add more). Right now our open rate averages about 50%. I know it's hard to judge, but I was just curious ... Read more
Why the Open Rate Must Die
I just read a great article on the above topic. And it really drives home some important ideas that we often overlook when we use an ESP - how can a measurement, based on an image, be accurate.To wit: Quote: Here are some real-world examples of the ... Read more
Where do I register to reduce bounce back/junk mail folder
I get emails directly from people, when send ConstCont email to those addresses I see a low open rate and suspect email gets into junk mail box instead of Inbox. Is there a way to improve this rate and get more email marketing delivered to Inboxes? Read more
A/B Testing...how to analyze & resolve a marketing dilemma
Doing A/B testing, I notice that the messages sent from the president of our company have significantly lower click-thru and open rates than that of one of our staff members. This is especially true for our monthly newsletter, and not as extreme for ... Read more
Best Days, Best Time
Since this is a question that has been posted here a lot, I thought I would post some industry information that was current as of end of 2007:Open Rates by Day:Sunday - 20.7%Monday - 24.7%Tuesday - 22.6%Wednesday - 25.4%Thursday - 23.6%Friday - 23.1 ... Read more
How to add a "If you have trouble reading this e-mail" message in your newsletter.
I've been seeing messages like this on top of newsletters:To ensure you receive your Boston.com e-mails, please add newsletters@boston.com to your address book. If you have trouble reading this e-mail, you can view it here:www.boston.com/email/bosto ... Read more
Why are open rates, etc. the way they are?
:d I would like to share my rates and get some feedback as to why you all might think they are that way.Bounce rate is 8.9% vs 18.3% for all CC users.Open rate is 31.0% vs 37.0% for all CC users.Click rate is 27.9% vs 8.9% for all CC users.Forward r ... Read more