Whitelist Instructions - The Definitive Guide
In many, many posts in the forum we have heard folks explain that you should include "whitelist instructions" in your campaign to improve deliverability."Whitelist instructions?" What the heck are those?They are specific instructions on how to white ... Read more
Encoding Images, the Definitive Guide
Over the years, a number of folks have asked if "encoding" the images in their campaigns would allow more people to see their campaigns, with images, and not have them blocked by the various email clients.Using a web application to encode an image i ... Read more
Forms and Email - The Definitive Guide
I consider myself lucky that even though I don't do email marketing as my main occupation, I have had the opportunity to make some great contacts with those who do, and have gained a lot of knowledge from them.Recently, Michelle Eichner at PivotalVe ... Read more
Spam Words to Void - The Definitive Guide
Here are some good lists to help folks understand words to avoid in their mailers.http://www.wilsonweb.com/wmt8/spamfilter_phrases.htmAnd in this one, look at the ones listed under "header" and "body":http://spamassassin.apache.org/tests_3_1_x.htmlM ... Read more
Video and Email - The Definitive Guide
Ok ... let's start by getting a semantical statement out of the way ... there is no way to "attach or embed" a video into an email campaign! (This is also true for Flash, or SWF files.)Yes, there is HTML code that will allow you to do this, but that ... Read more
Best and Worst Subject Lines - A Definitive Guide
Subject Lines seems to be one of the topics that we frequently discuss here in the Forum. Well, I was out checking the "email marketing" landscape when I stumbled on an article were a company examined 40 million email messages and their open rates t ... Read more
Attachments - The Definitive Guide
Okay ... on a regular basis (2-3x per week) questions are posted about attachments whether they be Word documents, PDFs, etc.In simple terms, you cannot include an attachment with a CC campaign.However, there is a solution!(1) If you have your own w ... Read more