September 2008 Hints & Tips Newsletter -- Subject Lines and Calls to Action
This month's issue of Hints & Tips Email Marketing covers two "make or break" topics: subject lines and calls to action (CTAs). Gina Watkins covers creative approaches to both in her article and in an interview with me, copywriter Bob Bly shares ... Read more
Best and Worst Subject Lines - A Definitive Guide
Subject Lines seems to be one of the topics that we frequently discuss here in the Forum. Well, I was out checking the "email marketing" landscape when I stumbled on an article were a company examined 40 million email messages and their open rates t ... Read more
Good Subject lines to use..... ?
I am struggling to find good subject lines that don't look like Spam. I have used reference to the area which helps (ie State or City) . I send a monthly class list out but I find all my subject lines sound the same. Lines like : (Company name) July ... Read more