Should the open rate on newsletters increase as the mailing list grows?
Our mailing list has doubled in the last year - of course, everyone on it has chosen to join it by signing up in our shop or opting in online. But our open rate has remained aound 29%-30% most of the time. You would think with so many new people opti ... Read more
Best day of week & time to send for highest open rate?
Was wondering if anyone had good stats for the best day of the week and time of day to send out email to ensure the highest open rate? Thanks! Read more
What's the average "Open" rate? What do you all see?
What's the average "opens" rate out there for most campaigns? What do most of you see when you run a campaign?I launched my first campaign, just over 5,000 emails (I have A LOT of active customers), and I'm seeing just over 39% open rate. Campaign wa ... Read more
What kind of open rates are churches seeing?
We're seeing an average of about 40% for a 180-attendance, non-denominational church. Does this sound good? What kinds of things are you doing that increase open rates and subscriptions? Are you seeing many emails get forwarded? Read more