November 08 Hints & Tips
This month's issue of our Hints & Tips Email Marketing newsletter offers tips to help email marketers in this difficult economy with strategies to strengthen bonds with current customers and ideas on how to best leverage those strong relationshi ... Read more
September 2008 Hints & Tips Newsletter -- Subject Lines and Calls to Action
This month's issue of Hints & Tips Email Marketing covers two "make or break" topics: subject lines and calls to action (CTAs). Gina Watkins covers creative approaches to both in her article and in an interview with me, copywriter Bob Bly shares ... Read more
August 2008 Hints & Tips -- Relevant Content with List Segmentation
Want to keep the people on your list reading your emails? One of the best ways to do it is by segmenting your list and communicating in a more targeted way with each group. This month's Hints & Tips newsletter explains the benefits of segmentati ... Read more
July 2008 Hints & Tips -- Building and Maintaining a Top-Notch Email List
This month, Constant Contact's Hints & Tips Email Marketing newsletter focuses in on list building. Ellen Siegel shows how to build and maintain a quality list in her article, An Email List that Sparkles, and I give you ideas on how to grow your ... Read more
May 2008 Hints & Tips -- Exploring survey question types
In the May 2008 issue of Hints & Tips Online Survey, the article It's All in How You Ask by Eric Groves explores the types of questions you can use when creating a survey. Other topics covered: how to build customer confidence with online polls ... Read more
May 2008–Email delivery and the fight against spam
This month's issue of our Hints & Tips Email Marketing newsletter focuses on an issue of great importance to email marketers: email deliverability. The two featured articles are "But I'm Not a Spammer" by John Arnold and The Deliverability Lands ... Read more