Constant Commentary

[#1]

If you've ever hosted an event, then you know the process of planning, managing, marketing, and promoting one can be quite involved.

Having a plan can help. That's why we teamed up with the good folks at HubSpot to create this Event Marketing from A to Z infographic, which covers everything from start to finish in the event marketing process, and includes lots of helpful hints too. It's like a handy cheat sheet that you can refer to as you go from idea to event to evaluation.

To get more of these tips, sign up for our free, joint-hosted webinar, How to Excel at Event Marketing with Social Media, taking place Thursday, October 13, at 1 p.m. ET.

[#2]

Martin, this is a great outline of the event marketing process. I especially appreciate that you've include marketing elements on post-event follow-up. Often times event organizers (particularly those without a marketing chair) fail to include this step in the event process. But if successfully executed, this step can help lower the costs of future event promotions as well. And if you don't do this vital post-event marketing, spending the money on recording your sessions, photography, etc. for pure archival purposes is a waste of funds.