Constant Commentary: 102,000 Reasons NOT to Run a Daily Deal [ Edited ]

[RosalindM. Community Manager]

102,000 Reasons NOT to Run a Daily Deal

by Dave Gilbertson

"In November, news began to spread of Need a Cake, a small bakery outside London that was in danger of going bankrupt because they ran a daily deal offering a dozen cupcakes for 75% off the regular price and sold too many cupcakes.

102,000 cupcakes to be exact.

Employees were trudging in at 2 a.m. to bake cupcakes, customers were flooding in the door and buying no more than the dozen allotted in the deal, and, worst of all, many of them never came back again..."

Read full article: 102,000 Reasons NOT to Run a Daily Deal