Episode #14 - Be a Marketer; Available Now

[Nick_S]

One of the most difficult parts of starting a small business is getting the word out about your product or service. In today’s tech-first world, cutting through the noise has become harder than ever.

That’s why Joan Noe, former Director of Partner Engagement at Senior Options, LLC, made sure that any messaging sent to her lists is both clear and concise. Joan knows that you only have a few seconds to capture someone’s attention, so she uses feedback from her customers to craft messaging that directly resonates with each audience.

“Everybody's got a lot of distractions around them from their phones and other devices at all times,” she says. “So you’ve got to get their attention. And you've got to make sure your message is as clear as it can be.” Joan says.

Listen to the full episode below to hear  more about how Joan leverages customer feedback to craft clear marketing messages.