#51 - Ask Dave: How can we better market new in-person classes?


Wondering how to better market new in-person events/classes? In this episode, Dave Charest, director of small business success at Constant Contact, shares how understanding your audience, utilizing integrations, creating a clear progression path, building urgency, and leveraging different platforms can help you reach and engage your target market more effectively. 
Listen in to hear how to: 
  • Understand your buying audience and segment lists by age groups for targeted marketing.
  • Use integrations between management software and marketing tools for more efficient marketing.
  • Create a clear progression path for customers and get feedback from VIP customers.
  • Build urgency with registration deadlines and focus on one call-to-action per email.
  • Leverage different platforms like Facebook events to extend your reach.
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