Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

Expand Your Reach with Multi-Channel Campaigns with Aaron Wesley Means

What if there was a way to streamline your efforts and make your marketing work smarter, not harder? That's where multichannel marketing comes in. "When you use them together, you get a sum that's greater than the parts," says Aaron Wesley Means, Founder and CEO of Activate Business Solutions, emphasizing the power of combining channels like email and social media.

List Building Strategies for Small Businesses with Melanie Diehl

Melanie Diehl had always envisioned a career path similar to her father's — dedicating 30 years to a single company and retiring comfortably. But then she got laid off and decided to use her severance to explore different options. Today, Melanie runs a successful marketing firm, where she guides small business owners. “Know your worth and charge it," she advises. “There's someone out there who's willing to pay for the premium services and products that you have to offer."

7 Critical Email Design Elements with Aaron Wesley Means

After a corporate career in direct marketing, Aaron Wesley Means had no plans to start a business. It wasn't until he began helping his wife launch her dream dog grooming business that he immersed himself in small business marketing. Eager to build a brand and attract customers, he dove headfirst into researching list-building strategies, email campaigns, and the nuances of connecting with a target audience. Along the way, he discovered a gap — a real need for marketing expertise within the small business and nonprofit communities. In 2011, Aaron launched Activate Business Solutions, determined to fill that void.

Effective Goal-Setting for Small Business Marketing with Tracey Lee Davis

Tracey Lee Davis never imagined she'd become a business owner. After years of managing a pet care company, she craved a simpler role where she could follow someone else's lead. But life had other plans. When unemployment benefits ran dry, and job applications went unanswered, Tracey reluctantly stepped into entrepreneurship. Now, as the owner of ZingPop Social Media, she couldn't imagine doing anything else.

Creating Content That Resonates: LinkedIn Success Strategies with Lucy Hall

Lucy Hall's journey into the digital world began with a chunky Dell computer and an eBay account. At 17, she became one of the first eBay power sellers, selling thousands of "ab belts" and discovering a passion for online marketing.

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