Be A Marketer

As a small business owner, you need to be a lot of things to make your business go—but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, and Kelsi Carter, Brand Production Coordinator, as they explore what it really takes to market your business. Even if marketing's not your thing! You'll hear from small business leaders just like you along with industry experts as they share their stories, challenges, and best advice to get real results. This is the 2024 Webby Award Honoree Be a Marketer podcast, new episodes every Thursday!

Cybersecurity for Small Business Owners With Sam Silberman

Small businesses face plenty of challenges, but Sam Silberman, Constant Contact’s Director of Security Operations, wants to make sure that getting hacked or phished isn’t one of them. In this episode of Be a Marketer, Sam joins host Dave Charest, Director of Small Business Success at Constant Contact, to help small business owners stay safe in an increasingly dangerous digital world.

Serving a Greater Purpose in Marketing with Kim Jones Sneed

Have you ever felt like your work doesn’t matter? You’re not appreciated? Someone else can do what you do? Kim Jones Sneed, owner of Stuff in the Bluff, an award-winning website focused on local news and entertainment in Pine Bluff, Ark., admits to feeling this way often. There have been many times she wanted to throw in the towel. But what’s kept her going for over 20 years is feeling like she’s serving a purpose greater than just making money.

The Secret Sauce for a Winning Customer Experience With Mike Bausch

Starting a pizzeria at age 22 might seem ill-advised — and even though Mike Bausch did it, he frankly wouldn’t advise anyone else to do the same. But the now-owner of Andolini’s Pizza bases his customer experience on one big concept: “If you’re not impressive, by default, you’re unimpressive.” Process standardization and careful staff training provide a killer customer experience, a core part of Andolini’s brand.

Get Personal and Build Trust With Marianne Mernick-Sullivan

Opening up about our personal lives via email isn’t easy, especially with people we may not talk to on a daily basis. Marianne Mernick-Sullivan, President of Consignments Ltd., had difficulty getting personal in her weekly newsletter. She stuck to interior design and what was on sale in her store. But once she opened up about being a type 1 diabetic, she built a new connection with her customers.

Welcome to the AI Revolution with Russ Morton

Generative AI is all the rage right now. Tools like ChatGPT and Bard have become content creators’ best friends. But companies like Constant Contact have used AI for many years for tasks like A/B testing email subject lines, send-time optimization, and email subject line suggestions. Russ Morton, Chief Product Officer at Constant Contact, says generative AI is just a part of what we’re doing in the space.

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