If you’ve been using email marketing for a while, you might have come across the term segmentation.
It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services.
It's important that the right people get the right content for what they're looking for. Consider these 4 ways to segment your email list.
How do you break up your email lists? What suggestions would you have for someone just getting started?
Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and reading.
how do you segment when your email list is too fragmented to do so? Meaning readership depends on who current (active) subscribers are over a wide mileage area but yet central enough not to provide anything notable for segmentation except for city located (very rural based), we don't sell anything so don't segment based on purchasing behavior, and all readership is based on the same relationship. (we already have different lists/output for the different relationships)
These are great questions! However it sounds like the segmentation options this post focuses on might not be helpful for you because your contacts are fragmented. Have you tried using our Segments feature under the Contacts tab of your account? Because your contacts don't fall under the four previously mentioned categories, you can always try to segment them based on email activity. This activity can be based on contacts opening or not opening your emails, even clicking on any important links you may have sent.
Thanks! I will check out the link. And yes, I do review the campaign link click and email open lists. Thanks again!
You're very welcome! Please let us know if you have any further questions as you continue to look into these options further.
I get segmentation but does that mean I create different content for each segment? Seems likes it triples my work. So I create a weekly update from my department that goes out to our community. It has safety information, crime report, save the dates, tips for seniors, etc. Is it recommended that each of these become their own segments? Do I pick who gets what or is there an algorithm?
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