If you’ve been using email marketing for a while, you might have come across the term segmentation.
It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services.
It's important that the right people get the right content for what they're looking for. Consider these 4 ways to segment your email list.
How do you break up your email lists? What suggestions would you have for someone just getting started?
Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and recording a weekly podcast!
The original post in this thread focuses on segmenting your contacts into different lists based on their interests. Doing this would definitely be helpful because segments allow you to avoid sending a bulk email and send emails based on their interest instead. So you are correct, you would have to create different content based on the segment. However depending on what you have stored in your contact details, dynamic content blocks will be helpful as well. These blocks allow you to create one email with relevant content appearing for specific contacts to show based on their stored details.
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