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4 Ways to Segment Your Email List to Get the Right Message to the Right Audience [Discussion]

Moderator

If you’ve been using email marketing for a while, you might have come across the term segmentation.

 

It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services.

 

It's important that the right people get the right content for what they're looking for. Consider these 4 ways to segment your email list

 

How do you break up your email lists? What suggestions would you have for someone just getting started?

Nick_S.

Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and reading.

11 Comments
Moderator

Hi @MarcelleH7 

 

The original post in this thread focuses on segmenting your contacts into different lists based on their interests. Doing this would definitely be helpful because segments allow you to avoid sending a bulk email and send emails based on their interest instead. So you are correct, you would have to create different content based on the segment. However depending on what you have stored in your contact details, dynamic content blocks will be helpful as well. These blocks allow you to create one email with relevant content appearing for specific contacts to show based on their stored details.

Occasional Visitor

I have a unique situation.

I sell one product. 3 levels.

My base is either prospects or customers with a possible upgrade.

My product is a set of services that protects the CDL drivers' right to drive.

2 tickets in 3 years and he is subject to a 60 day suspension...Federal law.

Our reputation is such that we are the only Legal service allowed to market in the 5 major truck stops.

Out of ~ 1,000 email addresses, I have a click rate of 20-30%.

I produce timely articles of interest that are of value to the industry.

There are 17 other benefits that protect the driver, spouse and children.

Dental, vision (glasses) Rx Drugs, $50,000 life assurance policy, Fight the ticket for the spouse, roadside assistance for all vehicles, unlimited, and maybe a dozen more.

All at an affordable price ($1.80/day) and tax deductible.

Where do I find my "HOOK"??

Some sort of giveaway, a contest, a drawing, these drivers are no nonsense professionals.

But they are also the breadwinners.

Many are owner/operators and small fleet owners.

 

Besides the legal aspects, TVC offers a very pleasant fuel discount program with members saving in excess of $800-$900 a month in fuel cost.

That pays almost +70% of their lease payment.

 

They now have a green number on their bottom line.

 

Where is their Hot Button??

Thanks for listening

www.tvcdefense.com

 

P.S.

I hope I have not offended anyone.

Occasional Visitor

Update on my TVC Legal service numbers...

 Open rate....Click rate

OPEN RATE
26.3%
CLICK RATE
2.8%
Moderator

Hi @BENP214 

 

Thank you for reaching out to the Community! Just to clarify, are you looking to increase your contact engagement? Based on the ratings you've shared I can see your open rate is good but the click rate is low. Through a closer look at some of your most recent emails we were able to notice you don't have call-to-actions. What do they want the drivers to do once they open the email? Also, the review section at the bottom of your email isn't linked to anything. Including a call-to-action as well as this link to your review section can help raise your engagement through the campaign's click rate.

We are a company of 3 galleries but we have one list. Is there a way to segment our existing list - perhaps by creating a 'preference' form within a newsletter so recipients can choose which gallery they would like to receive news from?