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4 Ways to Segment Your Email List to Get the Right Message to the Right Audience [Discussion]

Moderator

If you’ve been using email marketing for a while, you might have come across the term segmentation.

 

It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services.

 

It's important that the right people get the right content for what they're looking for. Consider these 4 ways to segment your email list

 

How do you break up your email lists? What suggestions would you have for someone just getting started?

Nick_S.

Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and reading.

12 Comments
Moderator

Hi @Granary_Gallery have you tried inserting a poll? You can insert a poll block into one of your emails to see which gallery they prefer to hear from. Through your poll results you can then add contacts to a specific list based on their response. I would even suggest customizing your update profile form. Doing this will allow contacts to unsubscribe from a specific list rather than your whole account.

Occasional Visitor

Thanks for this article, very useful information. It really helps a lot