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How to Create a Reusable Email Template [Discussion]


You know the feeling.


It’s the day before your email newsletter goes out, and once again you’re just sitting there, staring at a blank template wondering where the heck to start.


Sound familiar? We've all been here. We recommend creating a reusable email template to save time and keep your brand consistent.


What tips and tricks do you have for saving time on creating an email template? 


Hey! I'm Nick and I am the Social Media & Content Manager for the Community and Social Care team here at Constant Contact, aka @CTCTHelp on Twitter. When I'm not at work you can find me kayaking, hiking, and reading.

All Star

Hi Nick - I have created a template but now I want to  create a customized graphic header in Photoshop and import it as an image for future emails.  How do I know what size to make my image?


Thanks, Barb

CTCT Employee

Hello @Westmatic485,


Thank you for reaching out to the Community! We know how important it is to know the correct recommended image size for Constant Contact so your newsletters can look perfect. Please click here and read our very helpful article that will give you the answers you are looking for! 





Not applicable

Thanks a ton Nick. Great help to people like me who have been struggling for this solution. Using template for my emails is a must for me because of the hassle involved by not using a template.


Hey Jason! I'm glad the article was beneficial to you. If you ever need assistance on anything else feel free to reach out!

New Member



Is there an option to import custom code as a reusable template, not just as a one-time email?


I have a template design that will be utilized for many emails, and it doesn't fit any of the pre-made standard template options. Some are close, but limitations like the inability to remove or change the one-pixel border around the content area, or lack of access to the template source code, make replicating my design impossible. I don't want to have to code every email from scratch in a third party program and import it into the Advanced Editor every time I need to utilize this template for an email.


Most ESPs provide some kind of template language documentation to ensure you've coded your template with the proper classes and editable content block tags, but I can't find any information about coding reusable templates anywhere in the help documentation or discussions, much less template language specs.


There are several discussions with similar questions, but all the moderator responses I've seen direct people to Help documentation on importing custom code for a single email in the Advanced Editor, not for a reusable template.


Is this simply not an option in Constant Contact?