Hi @MicheleH2 thanks for sharing your current draft; I am happy to take a look at it for you.
Design Suggestions:
- The newsletter layout is organized and user-friendly, with clear sections for easy navigation.
- Incorporate more visually appealing elements, such as images, to enhance the overall design.
- The choice of fonts and color scheme is visually appealing and easy to read.
Improvements:
- Increase the amount of white space between sections to avoid a cluttered appearance.
- Maintain consistency in font size and style throughout the newsletter for a more polished look.
Content Suggestions:
- The content is interesting and covers a diverse range of relevant topics.
- The selection of events, workshops, and podcasts is well-chosen.
Improvements:
- To make the text more concise, summarize key points and include links for further information.
- To draw attention to calls to action, use buttons instead of text links.
- Ensure that the design is optimized for mobile users who access the newsletter on their phones.
- Provide a brief description of podcasts and books to entice readers.
Overall, the newsletter is thoughtfully organized and informative. By implementing these suggestions, it can further improve readability and engagement.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |  |
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@MicheleH2 I agree with Chris above and want to suggest trying a larger font. Your email is relatively short so go ahead and pump up the images to be larger (think full bleed) and the font one or two clicks. Send yourself a copy on mobile and see if it's better!
Aaron Wesley Means ACTIVATE Business Solutions Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |  |
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Hey @MicheleH2
First, let me say that I really like your mission! I'm the VP of marketing at a national organization with a similar goal and email marketing is a strong player in our marketing efforts.
I found your email to be very easy to read. As someone who can identify as your ideal client persona, the colors, the imagery and the branding were attractive to me. As a marketer, I suggest making the following tweaks.
1. Position your primary CTA (call-to-action) at the beginning of the campaign. If someone opens your email and doesn't read all the way through, they hopefully get far enough to take the action you desire. Also, consider linking your logo to your primary CTA as well. Brand logos often have one of the highest clicks in an email.
2. Consider testing the use of buttons in addition to text links. Many readers are more visual and compelled to click on a button.
Blessings,
Melanie
Melanie Diehl Melanie & co Marketing Collective Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. | |
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