Get ready to level up your marketing game with Constant Contact's Ready, Set, Send Challenge! This week, we're kicking things off with the cornerstone of successful marketing: goal setting. Having clear, well-defined objectives is the foundation for success. By setting focused and achievable goals, you'll stay on track, make informed decisions, and measure your progress effectively.
I am Tracey Lee Davis, founder of ZingPop Social Media. I help small business owners become online marketing rock stars by discovering and acting on their goals. So, whether you're looking to boost sales, build brand awareness, or nurture customer relationships, this week I will help you discover how goal setting can transform your marketing efforts. If you’re not measuring, you’re not marketing, so let's discover the power of well-defined goals by watching the video, following our tips for goal setting, and then filling in our goal-setting worksheet.
Well-defined goals help guide your decision-making and keep you on track. You will use these goals in the following weeks to guide how you design your emails, how you manage your contacts or grow your subscribers, and how you create engaging campaigns.
Your goals, as an email marketer, will vary based on your business needs Maybe you want to communicate with your contacts, but many new customers that come to Constant Contact have the goal of creating a brand presence. Because that’s a really big goal, it can feel daunting, and they may give up before they start. And setting those big goals isn’t SMART goal setting.
The goals of an email marketer will vary based on a business’ needs. The goal could be as simple as wanting to communicate with contacts, or as complex as starting a new business. If a goal is too broad, however, it can feel daunting and impossible. And setting those big goals isn’t SMART goal setting.
Hold on, I’m not yelling, at you, I promise. SMART goal setting is an acronym that will help you break down your big goals into those smaller, more well-defined objectives I talked about with Dave in the above video. SMART goals are:
So what does it mean to have a SMART goal? Let’s put it into perspective.
Maybe you send a regular newsletter letting your association members know about upcoming events. In this case, your Specific, Measurable, and Achievable goal might look like more opens on your regular newsletter in the next month (Time-bound), which could translate to more people at your events (Relevant).
If you’re selling goods on an Etsy store, your goal could be to sell more products, which you can easily Measure. However, the goal still needs to be translated into an Achievable goal, such as selling more products in the next two weeks by targeting repeat customers or selling more products in the next three days with a limited-time offer.
What if your goal is to significantly build your brand presence? You have to start somewhere, and growing your subscriber list is a solid beginning. The next question is “how?” You could launch a campaign on your social media that directs users to a sign-up landing page, or use a QR code in your store that leads to an online opt-in form. If you already have a list, ensure your emails align with your brand. Additionally, consider creating an email content calendar that complements your social media strategy.
You can see how breaking your big goal into a few SMART goals can give you the focus you need, help you stay on track, and measure your progress effectively.
Reply below with your assignment, and you’ll receive the Week 1 badge and it will be proudly displayed on your Community profile! Keep an eye out in your inbox for a larger image to share on your own social channels once Week 1 is finished.
Extra credit: Want to learn more about goal setting? Watch our webinar: Decoding Online Marketing Success: Your Guide to Planning, Reviewing, and Executing
Transform your marketing by setting SMART goals. This week, learn how to set Specific, Measurable, Achievable, Relevant, and Time-bound objectives to guide your campaigns. Watch the video, follow the tips, and fill out the goal-setting worksheet to kickstart your progress.
Your Assignment: Complete the worksheet and comment below with a screenshot! Once done, earn your Week 1 badge.
Not yet a Constant Contact customer but want to start crushing those goals? Start a free trial.
We’re excited to see your responses and develop your marketing strategy together!
Tracey Lee Davis ZingPop Social Media Help others find this post by giving it kudos. Note: I am not a Constant Contact employee. |
---|
I put out an employee newsletter every two weeks. I am looking to increase my open and click rates.
I welcome any ideas or suggestions from other internal comms
Have you considered turning your newsletters into podcasts to reach your staff who can then listen while commuting, making breakfast, sitting at their desk etc? Easy to do.
Thank you for the information and resources. Also, I signed up to get the Essential Email Marketing Checklist and it has not be emailed. Could you please add it here.
Here are our SMART goals:
Looks good. You are off to a great start.
Hi! Here is my worksheet. Appreciate any feedback. Thank you
Look at these goals—10/10, would SMART again! 🌟 @user386358
Wow, you’ve really done your thinking here, and it’s obvious. Wanting to reach students and pros in healthcare? That’s a group that’s all about learning! 🎓 And your plan to bump up your reach, impressions, and engagement by 10% by July 1, 2025 is rock solid.
Using email, social media, LinkedIn, newspapers, and our website, you’ve got all your bases covered. I also love how you're focusing on increasing awareness about your organization’s programs. Seriously, with that kind of ambition, you’re not just going to raise awareness—you’re going to throw a spotlight on it! 💡
Checking how many people saw, interacted with, and were interested in your stuff is really important too. You’ve got a fantastic timeline to watch these goals grow.
Elevate your marketing with Constant Contact's Professional Design Services! From eye-catching email templates to custom branding and social media graphics, our professional design services are tailored to boost your business's impact and engagement. |
---|
Thank you for the kind words! They mean a lot.
We’re here to help you grow. With how-to tutorials, courses, getting-started guides, videos and step-by-step instructions to start and succeed with Constant Contact.
Start Here