If you’ve been using email marketing for a while, you might have come across the term segmentation.
It’s a marketing term that simply means, dividing people into groups based on information like interests, demographics, or their preferences on products or services.
It's important that the right people get the right content for what they're looking for. Consider these 4 ways to segment your email list.
How do you break up your email lists? What suggestions would you have for someone just getting started?
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