Create a great unsubscribe page


UPDATED: January 2018


We have recently updated the Sign-Up Forms tab of our users' accounts. Your Update Profile Form can now be found under Landing Pages and More in the Sign-Up Forms section of your account. 


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Customizing the unsubscribe page is a great way to try to save a contact by letting them pick what information they want to receive or to gain valuable knowledge about why they no longer want your campaigns.  Currently in Constant Contact, you need to update the Update Profile Form to customize the Unsubscribe page. I am going to go over the Unsubscribe page and show you where to update all the information you need to create a great unsubscribe page.  


The unsubscribe page pulls two pieces of information from the Update Profile Form. It will add the image logo you use and the list(s) you select for the Update Profile Form. It is easy to customize the Update Profile Form.


Clicking on the Update Profile form, it will bring you to a page where you can give your form a title and description. This allows contacts to know they are in the right place and what to do.


The next page is where you can check the lists that you want to be available to contacts - whether to join or be removed from. The lists selected here will be the ones that show up in your Unsubscribe Page. You want the names of your list to be easily understood by your contacts/customers/subscribers. Customers should understand what they are going to receive information on.  If a customer is in any of the lists that show in the update profile form there will be a check next to that list.




When you hit continue it will ask you what information you want to collect from the contact. This does not show in the unsubscribe page. It is still a good idea to format this page. Here you can choose what type of information you'd like your contact to provide by checking the box next to all fields you want to be required and clicking the "x" for fields you don't need contacts to fill out. If you've removed a field by accident, just click the "Additional fields" link to add it back.


Next, you can select what logo and colors you want use on the last page of the Update Profile Form. This image needs to be a banner image that is 300px by 100px. Any bigger image will distort to fit this size. I recommend a simple logo with your company name next to it. Remember to preview your form to make sure it looks good. Click Finish when you're done.




A professional unsubscribe page will show your customers you care about the information you are providing them and help ensure they only get the information they want to see.