How to create an un-open report for a time frame

CTCT Employee

UPDATED March 27th, 2019

 

 

Customers that are actively engaging in your campaigns are great to have. While we wish that all of our contacts opened our campaigns, the reality is that this probably won’t happen for most users and that’s okay! You can view the Did Not Open report for each campaign you send out, but it’s a good idea to keep tabs on who is not consistently opening your emails. Knowing who did not open your email for the last 3 months or 6 months can help you tweak your marketing campaign or even design a re-engagement campaign.

 

Before you start creating your list of unopened emails, it is good to understand how we track an email as opened. We track opens in two ways. The first way is an invisible embedded image in each email. When the image is downloaded we can count the email as opened. The second way would be if someone clicks on a link in the email.  

 

Visit our Knowledge Base to find out how to create a Did Not Open list for a period of time using segmentation.

 

Now that you have your list, you have a few decisions to make. Maybe you want to attempt to re-engage with these contacts. If you have Email Plus, try a survey or include a poll in an email to send out to this list and collect feedback about what they want to hear from you. If you use promotions or discounts to drive business, create a special offer geared towards these contacts using a trackable coupon. To help keep your list clean, you can also decide to delete or unsubscribe these contacts.

 

19 Comments

Hi Anna,

Constant contact needs to make an easier way to track non opened campaigns over a period of time.  A specific report to do this would be ideal and makes it much easier for the customer (me).  Otherwise a video showing below and how to do this would be another better solution.  I got lost after the 2nd line of instruction.  Hoping you can help.

Libby Soderholm (nee jamieson)

CTCT Employee

Hello @GrangeandMandurahPhysiotherapy

 

Thank you for the great feedback. I know that this is a request that our engineers are looking to improve for our customers. I will definitely relay your feedback to that department. Hopefully we can have an update in the near future.

 

Also, I have included some screenshots of the steps listed above to help make the process much easier. I hope this is helpful to you! Please let us know if you have any further questions.

 

  1. Click Contacts.

    Click contacts
  2. Click on Active on the left-hand side of your screen.
  3. Click the check box at the top next to the heading Name to select them all.
  4. Click Manage Lists > Add to Lists.

    Add to list
  5. Create a new list and name it Did Not Open
  6. Click Add.

Once the list is created: 

 

  1. Go to the Reports Page
  2. For each email in the time period (the last 3 months, 6 months, or 1 year) go to the open report.
  3. Select all the contacts that have opened the email
  4. Click on Manage Lists and select Remove From Lists
  5. Select the Did Not Open List and click on Remove (All Opens with be removed from the Did Not Open List)
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  6. Repeat for each email in the time period

Hi, thanks for your response.  We send out 2 newsletters every month so if we want to do this it is a huge amount of work to remove all those emails that have not been opened.  There should be a special report that highlights specificially those emails that don't open campaigns between a specific period or for a particular campaign/s.  This would make it much easier for the user, and really your current solution looks like a lot of fiddling and your report section should incorporate this, like other businesses of this type do.

CTCT Employee

Hello @GrangeandMandurahPhysiotherapy

 

Your feedback is very important to us! This is something that we are looking to improve and I will be sure to relay your suggestions to our engineers. Our current process requires more time to complete and I can see how having this feature can help in that aspect. 

Frequent Visitor

I have eight autoresponders.  Each autoresponder has five emails.  Is there any easier way of getting weekly reports to see the opens, clicks, etc.?  Any kind of dashboard that would provide up-to-date information?

 

Thanks.

 

Craig

 

Moderator

Hello @NicC,

 

Thank you for your inquiry regarding an Autoresponder dashboard. It's a great idea and one we do not currently have featured for the Autoresponder product. Right now the only way to view the reports is clicking on the stats for the individual e-mail campaigns. This is valuable feedback I will pass along to our product teams.

Regular Visitor
The reports only seem to show the last 50 campaigns. That only takes me back 6 months. I am trying to weed out those who have not opened our email in 1 year. Is there a way to access campaign data from more than 50 campaigns ago? And I echo the other comments about needing a report to make this process easier... Thanks!
Administrator

Hello @BethanyR46. You're correct with the reporting page only showing the last 50 campaigns. In order to access the reports for those older campaigns, you will have to go to Campaigns and use the page arrows to navigate further back. I will certainly submit feedback for you in regards to having access to a Did Not Open report.

Occasional Visitor

I agree. CC seems to be way behind other platforms by not offering such basic reporting tools such as the ones noted above and simple A/B testing to allow us to clean out contact lists and make informed decisions.

CTCT Employee

Hello @BethA932,

 

Sorry for any inconveniences the reporting product may cause you. I can submit your feeback to our developers about the different types of reporting you would like to be able to have. As far as A/B testing, take a look at the FAQ to get some more information about how you can A/B test in you Constant Contact account.

Member

Can this be topic updated for the new dashboard? Also, being able to track consistant "did not opens" is a way more useful feature than tracking them per email. 

Moderator

Hello @algalita,

 

Thank you for your feedback on this article! I will make sure it gets reviewed for any necessary revisions. I will also track your desire to have a cumulative did not open report in your account for our developers to see. 

Occasional Contributor

Thanks, great post, this will save me a lot of time.

Senior Member

When I look at the report for a particular campaign, how do I know when those stats for "Did not open" were gathered?  If I look at it 3 days later, will the stats have changed?  Example: Mary Smith opens all of her emails on Fridays.  If I send a campaign on Monday, she will be counted as a "did not open"...then she opens the email on Friday, does she then go off the Did not Open list?

CTCT Employee

Hey @Maryknoll,

 

Great Question!

 

The "Did Not Open" report updates in real time. If you are viewing that report right before Mary Smith opens that email, then you refresh the screen right after she opens the email, you will see that she is removed from "Did Not Open" and that she is now on the "Opened" report. 

 

I hope that this answers your question. Thanks!

 

Member

I am able to create the 'Did Not Open' list, but the only report I can create says 'Reports - Contact Growth'. I don't see how to drill down any further, and don't see how you would figure out who hasn't been opening. I only see how many new contacts, and I can see how the new contacts were added. What am I doing wrong?

CTCT Employee

Hello @NHMA13

 

It sounds like you may be on the Contacts > Reports page. To find people that have not opened you can either create a new segment as shown here, or simply view the reporting by email from the Reporting tab and use that information to create a list.


If it would be more helpful, we also have a video tutorial on how to create a Did not open report over time linked here. Please let us know if this helps! 

Regular Visitor

The steps listed above, to create a Did Not Open list and then delete from it the people who actually did open the emails. do not work.  I cannot find any Remove From List option for a group of selected contacts.  It appears that the CC UI has changed significantly since those instructions were posted.  Note that the instructions were a workaround in response to many requests for CC to provide a consolidated did not open report.  Not only has that report not been provided, the workaround no longer works.  Please provide instructions that work.  Thanks.

CTCT Employee

Hello @Kerstin

 

I do apologize for any confusion. I hope that these instructions will help clear things up. Click on this link here to see how to find the did not open report and also to see how to add it to a list in your account. Then click on this link here to see how to delete that list. Thank you!