Having the ability to include emojis in the subject line of a Constant Contact email has been a popular request from our customers. We are happy to let you know that this is now possible in our third-generation editor!
For those that don't know, emojis are small picture icons that represent objects, emotions, and actions. Including them in your subject line can help your campaign stand out and show a little bit of whimsy, if used appropriately.
Here is a link to our article that will show you how to include emojis in your emails. But how can you make sure that you are using them correctly?
1. Test, test, test!
We always recommend testing your emails before sending but this should definitely be done when including emojis. Different email clients and mobile devices can read emojis differently (or sometimes not at all). We suggest creating a list with your email on it and maybe a few others in order to test on different devices, email clients, and browsers. After testing, you can then make a copy and send your email to your contacts.
2. Use sparingly
Just like exclamation marks or other types of punctuation, too many emojis in a subject line can turn off readers and maybe even get your email marked as spam. Use emojis to capture an emotion or show the tone of your email, like using a happy face to show you're excited about an update you want to share. Or maybe you work with animals. Your contacts don't need to see a whole zoo so keep it simple with one or two animal emojis.
3. Keep it relevant
Using seasonal and holiday emojis are a great way to stay relevant. The weather is getting warmer here and using a sun emoji would be great to add to a subject line about your business' summer hours. A financial institution may think that emojis are not for them, but there are plenty more conservative emojis that can be used in your subject line, such as a graph or a clock for time-sensitive information.
Check out some additional best practices for using emojis in your subject line here!
We can't wait to see how our customers will be using emojis in their emails. Want to show off your creative subject line? Comment below with a screenshot!