When you take the time to segment your contact lists and send the right message to the right people, you get better open rates and overall engagement with your emails. Segments allow you to create customized groups of contacts by looking at your contacts as a whole, despite how many lists you have, and filtering them into a group by list membership, contact information, and email engagement. Once you've created your segments, they're ready for you when you're ready to schedule an email.
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