Q&A from our "Making Sense of Online Marketing for...
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Q&A from our "Making Sense of Online Marketing for Real Estate" Webinar
Online marketing presents opportunities for real estate agents and brokers to build their brands, capture more leads, and ultimately close more deals.
If you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Chris Linsell, you’ll learn a smarter, more practical approach to getting the word out about your real estate company. From making sure your business is found to keeping it top of mind, find out how to get the word out to the people who matter most online.
How people find you online
How to set yourself up for success
How it all comes together
Chris Linsell is an expert on real estate topics ranging from marketing, lead generation, transactional best practices, and everything in between. As a licensed agent in the state of Michigan, Chris has been a part of hundreds of transactions from modest rural starter homes to massive waterside compounds. When he isn’t writing, you’ll find Chris fly fishing the trout streams of Michigan or on the stage in his community theater’s latest production.
In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees, answered by Chris himself. Interested in our free, future webinars? Sign up here to stay informed!
Should I zero in on high-end buyers?
Absolutely! Like with all marketing, the first thing you need to know is to develop an audience persona of your ideal buyer: Where do they work? Where do they live? What do they like to do for fun? Before you try to connect with these people through strategies like door knocking, think about why a high-end buyer would want to work with you. What value can you offer them that they won't get with other agents? Maybe you have relationships with luxury listing agents so you'll be able to show them properties before they even hit the market. Maybe you're an expert negotiator, or you have decades of experience. Once you define your value, show your value with case studies on your website and social media channels. Lastly, and most importantly, once you have a few high-end buyers in your sphere, delight them with regular client appreciation events so you stay top of mind and they will refer you to their friends.
Is there a site that gathers where and when you appear on the web?
A simple search of your business will often be your best bet. Google will pull the most authoritative information about you and your business. You can also set up a Google alert for your name or business name. This will give you an email notification when you are mentioned online. Social media mentions are often harder to track due to privacy settings. However, you can use a social media tool to monitor your social media mentions and engagements across multiple social media platforms.
You mentioned providing a sign-up form during a house party or open house but doesn't email marketing need to be opt-in?
Constant Contact is permission-based and you should not add a contact to your email list unless they specifically express interest in staying in touch with you. It's easy enough to have a sign-up sheet or app at an open house or house party. Pro Tip: Rather than a generic question like "Would you like to join my email list?" use something more creative and valuable like: "Would you like to receive a free home valuation?" This might increase your number of signups dramatically.
What do you think about using LinkedIn or Realtor.com? Those seem to be important in my market.
Yes, LinkedIn is a terrific platform to demonstrate your professionalism and expertise. It is a good place to share real estate FAQs, as well as general productivity tips that might help your clients or potential clients be better at their jobs. Similar to Zillow, Realtor.com allows you to have a free profile and to advertise in your zip code. Search some local listings and see if Realtor.com appears on the first page of results. If it comes up, you should at the very least complete your profile, and solicit a handful of reviews from your most loyal clients.