Q&A from our "Making Sense of Online Marketing for Technology Service Providers" Webinar

[Caitlin_M]

With a wave of technology platforms and tools sweeping over all business industries, the Technology Services industry is being looked to as a leading source of knowledge and assistance for using said platforms for small business clients. Does your agency stand out as a leading expert?

Whether you’re just getting started with online marketing or not seeing the results you’ve hoped for then this session is for you. With our guest expert, Liz Harr of Hinge Marketing, you’ll learn a smarter, more practical approach to building awareness around your business. From differentiating your agency through organic searches, to building off of clients’ referrals, showcasing your expertise and more - find out how to get the word out to the people who need your help the most, online.

This webinar covers:

• How people find you online with organic and paid search tools
• How to set yourself up for success through various digital marketing channels
• How it all comes together as a digital marketing strategy

Our featured guest expert: Elizabeth Harr is an accomplished entrepreneur, author, and executive specializing in brand management and growth strategies for professional services firms. A partner at Hinge Marketing, she leads Hinge’s business development team, helping businesses solve critical marketing and brand-related challenges. Prior to joining Hinge, Elizabeth co-founded a Microsoft solutions provider company and grew it into a thriving organization that became known for its expertise in Microsoft customer relationship management

What are the best analytics for me to track, preferably for my website and social media?

What analytics you track will be largely tied to how you bring in new business. Here are some of the more common:

• Direct traffic refers to people who type your URL directly into a browser or follow a link to your website from another source.
• Organic traffic, on the other hand, refers to someone who uses Google (or another search engine) to search for a term or a concept and finds your website in the results.
• Referral traffic reflects traffic from other websites that link back to yours.
• Social media traffic is, of course, traffic that comes to you from other social media sites. Regularly tracking this can help you make strategic decisions about which sites to have an active presence or where to run paid campaigns.

How can you add a blog to your website if you don't already have one automatically set up on your site?

If you're asking from a technical perspective, it's a matter of adding the page to your CMS (Content Management System), if this is available. Check with your website hosting service.

Should we provide links to our YouTube videos or channel to advertise our services?

Absolutely! Youtube videos are great to link to share via email, social and even add to your website. Selling your services is great but it's always a good idea to make them educational as well to sell your product.

Do you have something that I can review on my own time, like a printout? The webinar was great but I like to have other types of resources too.

Of course. Download our free Making Sense of Online Marketing for Technology Services guide.