Looking for a way to better target your emails, or segment your lists to more effectively market to your contacts? We’ve got just the thing for you! In our new 3rd Generation Editor, we’ve recently rolled out an update that allows you to use tags to narrow your lists into more specific groups of contacts. Are you a pet shop struggling with bird food sales? This update will help you target just the bird owners on your list, making it easier for them to get the information you want them to see! Here’s how it works: Whenever you’re uploading a list of contacts to your account, on the final step of the upload process you can use the “add tags” option to tag those contacts before you put them into your newsletter list.
This way, you don’t have to create a brand new list for each subcategory of your customer base. “But Brandon, what if I want to send an email to everyone on my list EXCEPT the bird owners? (Everyone knows those bird owners can be a little sensitive when the email isn’t about their animal.)” Never fear, we also have the “exclude” option when using tags! So when you want to send an email about pet food being on sale but you’re fresh out of bird food, you can exclude the bird owners so they don’t receive an email that doesn’t pertain to them. When it comes time to schedule your email, after selecting your list, simply click “narrow by tag” and then choose whether you would like to INCLUDE or EXCLUDE that tag from the list you’re sending to. (Click here for one of our help articles that provides a walkthrough of this process if you’d like to save it for your own reference).
And that’s it! Segmenting your lists and targeting your email to a specific group of contacts can be a great help in improving your open rate, so try it out sometime and see what kind of results you get!