The New Unsubscribe Flow


It’s time to go with the flow, the Unsubscribe flow that is! Constant Contact is updating the look of the Unsubscribe process. We certainly don’t want your contacts to unsubscribe, but if they feel they need to we want it to be a smooth transition for them and make you look good in the process.


The process all begins with the customer deciding they no longer want to receive the mailings, so they scroll down to the bottom and click on the Unsubscribe link in the footer.


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You’ll see the overall look of the landing page has been updated to be cleaner and more modern to reflect the professionalism of your business.


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The Email Address field will pre-populate with the address of the person the campaign was originally sent to, even if the campaign is forwarded to a new recipient. If that happens and the new recipient believes they are on a mailing list they did not want to be on, it will still populate the address of the original recipient so they’ll realize they aren’t on the list.


But let’s say the person notices it isn’t their email address and types in their own and then hits unsubscribe. They will get the following error message:


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When the original contact unsubscribes successfully they will be prompted by another page:


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The page will give them the option to resubscribe if it was an accident or ask them to provide them a reason.


Whatever option the contact gives, the account user will be able to export this data for review.


And the final page, if they leave feedback:


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Unsubscribe request granted and comments recorded!


If you have any questions regarding the change in the unsubscribe flow, please let us know!