Are you making it easy for those who visit your website to join your mailing list? By using a Constant Contact inline form included in your account, new contacts can sign up to receive your emails without needing to leave your page! Here are a few tips to make your inline form work best for you:
1. Ask for the right information
Customize your form and include contact fields that are relevant to what you are sending out. Asking for a first name lets you include a personalized greeting in your emails. Do you send out automated birthday emails? Make sure to include that field as well! Sign up forms with lots of required fields can deter new contacts from signing up so we recommend keeping it to the essentials.
2. Let your contacts choose what to receive from you
Your contacts will only want to receive what interests them. If you send out different types of emails to a general list, they may start to unsubscribe in large numbers. Yikes! By letting contacts select what lists they want to join, you don't have to play a guessing game. Make sure to include a section on your inline form displaying your mailing lists.