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Creating a mailto link within your Constant Contact newsletter that has a pre-populated subject line is a great way to keep track of responses and make your business look more professional. When your recipient clicks to send you an email, the subject line will show pre-populated in the email. Once they send the email, you can create a rule in Outlook or Gmail to move all responses from your Constant Contact email to one folder within your Outlook/Gmail account.
Click here for a tutorial on how to include a customized subject line and body within your email.