What does that mean for you? Great question! Tara Natanson, our resident deliverability expert (or more formally known as the Manager of ISP Relations here at Constant Contact), delves into the topic here.
“A clean home is a happy home,” and the same can be said about your contact list. Your contacts are growing and like any growing thing they need to be cleaned and maintained. A great way to have a sparkling list is to remove all role addresses. Role addresses are distribution email addresses that go to multiple recipients. Because more than one person monitors these inboxes, they tend to have a higher than average spam rate. One person will sign up to receive emails and when the email comes in, another person reviews it and can marks it as spam, not knowing the other person signed up.
It is a best practice to routinely review your list and search for role addresses that may have signed up. When you find these role addresses, it is best to export them to have a record, and then delete them from Constant Contact. Review your record of role addresses and decide if you want to reach out to them to get a personal email.
Also, you need to know what role addresses Constant Contact does not send to. We have a handy list below that shows you. I recommend you search your contacts for email addresses that either start with or end with these words.