With the new contacts system you may have noticed that your contacts show in several different displays. You can view just your active contacts or you can view all of your contacts.
What is the difference?
Active contacts are contacts you can send campaigns to. This excludes the Company Contacts we created for you. These contacts do count toward your billing.
All Contacts are your active contacts plus unsubscribed contacts, contacts who haven't given their permission to be emailed, contacts without email address or contacts who are Awaiting Confirmation.
Example: In this account I have 143 contacts that I can email but I have a total of 218 contact records created.
Please note: Active contacts + Unsubscribed + Awaiting Confirmation + No Permissions might not equal the total number of active contacts that you have in the account. This is because of the Company Contacts that are created for every company listed in the account.