One of my favorite features in the Reports is Opens. Whenever I send a campaign out, I am always going straight to the Reports and clicking that refresh icon to see who has opened my campaign. While it can take up to 1 hour for the opens to come through, I can’t help but click refresh the second that confirmation that my campaign was sent hits my inbox. I know many of our customers feel the same way. I see their tweets on Twitter stating how they continuously also click the refresh icon. Some even wonder, “how are the opens tracked?”. Read on to find out!
When you send an email campaign out to your contact list, we insert a very tiny image into the top of your campaign. As long as your contacts have images downloading automatically turned on within their email inbox, we’re going to track every time that image is downloaded. If your contacts do not have downloading images turned on and don’t click the link in their inbox to download the images, we will track if your contact clicks a link within your email. That link does have to begin with http:// if it begins with https:// we won’t track that. Also, please note that if you send out an email that is in XHMTL and do not include the tag <OpenTracking/> your opens will not be recorded.
So that’s it! We automatically insert a tiny image and that tracks your opens! Log into your account now and see how many of your contacts have opened your email campaigns today!