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How to create an un-open report for a time frame

CTCT Employee

UPDATED March 27th, 2019

 

 

Customers that are actively engaging in your campaigns are great to have. While we wish that all of our contacts opened our campaigns, the reality is that this probably won’t happen for most users and that’s okay! You can view the Did Not Open report for each campaign you send out, but it’s a good idea to keep tabs on who is not consistently opening your emails. Knowing who did not open your email for the last 3 months or 6 months can help you tweak your marketing campaign or even design a re-engagement campaign.

 

Before you start creating your list of unopened emails, it is good to understand how we track an email as opened. We track opens in two ways. The first way is an invisible embedded image in each email. When the image is downloaded we can count the email as opened. The second way would be if someone clicks on a link in the email.  

 

Visit our Knowledge Base to find out how to create a Did Not Open list for a period of time using segmentation.

 

Now that you have your list, you have a few decisions to make. Maybe you want to attempt to re-engage with these contacts. If you have Email Plus, try a survey or include a poll in an email to send out to this list and collect feedback about what they want to hear from you. If you use promotions or discounts to drive business, create a special offer geared towards these contacts using a trackable coupon. To help keep your list clean, you can also decide to delete or unsubscribe these contacts.

 

Anna_D

Hello, My name is Anna and I have been with Constant Contact since October 2011. I love working with small business owners! I love writing little tips and tricks about how to use our products to engage with your customers. Outside of work I love hiking and exploring what Colorado has to offer.

19 Comments
Moderator

Hello @NicC,

 

Thank you for your inquiry regarding an Autoresponder dashboard. It's a great idea and one we do not currently have featured for the Autoresponder product. Right now the only way to view the reports is clicking on the stats for the individual e-mail campaigns. This is valuable feedback I will pass along to our product teams.

Regular Visitor
The reports only seem to show the last 50 campaigns. That only takes me back 6 months. I am trying to weed out those who have not opened our email in 1 year. Is there a way to access campaign data from more than 50 campaigns ago? And I echo the other comments about needing a report to make this process easier... Thanks!
Moderator

Hello @BethanyR46. You're correct with the reporting page only showing the last 50 campaigns. In order to access the reports for those older campaigns, you will have to go to Campaigns and use the page arrows to navigate further back. I will certainly submit feedback for you in regards to having access to a Did Not Open report.

All Star

I agree. CC seems to be way behind other platforms by not offering such basic reporting tools such as the ones noted above and simple A/B testing to allow us to clean out contact lists and make informed decisions.

CTCT Employee

Hello @BethA932,

 

Sorry for any inconveniences the reporting product may cause you. I can submit your feeback to our developers about the different types of reporting you would like to be able to have. As far as A/B testing, take a look at the FAQ to get some more information about how you can A/B test in you Constant Contact account.