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How to create an un-open report for a time frame

CTCT Employee

Customers that are actively engaging in your campaigns are great to have. While we wish that all of our contacts opened our campaigns, there are going to be some that do not. Understanding who those people are and how to market to them is important. Tracking who opens your emails and who does not will help you manage your contacts and understand how your marketing is working. Currently you can get a report of who did not open a particular email, but what about in a curtain time frame? Knowing who did not open your email for the last 3 months or 6 months can help you tweak your marketing campaign and/or design a re-engagement campaign.

 

Before you start creating your list of unopened, it is good to understand how/why we track an email as open. We track opens in two ways. The first way is an invisible embedded image in each email. When the image is downloaded we can count the email as opened. The second way would be if someone clicks on a link in the email. To learn more about what we track as open and what we cannot track click here.

 

Steps to create a Did Not Open list for a time period:

 

  1. Create one list and label it Did Not Open
  2. Move all your active contacts into the Did Not Open List
           a.  If you want to see who did not open from a particular list you will copy the contacts from just that list into the Did Not Open list.
  3. Go to the Reports Page
  4. For each email in the time period (the last 3 months, 6months or 1 year) go to the open report.
  5. Select all the contacts that have opened the email
  6. Click on Manage Lists and select Remove From Lists
  7. Select the Did Not Open List and click on Remove
  8. Repeat for each email in the time period

Now that you have a list of those that did not open the email in a certain period you can start your re-engagement campaign. Using our Survey Campaign, you can send them a survey with questions about what topics they want to hear about so the newsletter is relevant to them and their interests. You will want to make this short. You can also offer an incentive for them to take the survey. You can also reach out to these customers with a special promotion to refresh their interest in your company. To help keep your list clean you can also decide to remove/unsubscribe those contacts.

 

UPDATED July 31st, 2016

Anna_D

Hello, My name is Anna and I have been with Constant Contact since October 2011. I love working with small business owners! I love writing little tips and tricks about how to use our products to engage with your customers. Outside of work I love hiking and exploring what Colorado has to offer.

19 Comments

Hi Anna,

Constant contact needs to make an easier way to track non opened campaigns over a period of time.  A specific report to do this would be ideal and makes it much easier for the customer (me).  Otherwise a video showing below and how to do this would be another better solution.  I got lost after the 2nd line of instruction.  Hoping you can help.

Libby Soderholm (nee jamieson)

CTCT Employee

Hello @GrangeandMandurahPhysiotherapy

 

Thank you for the great feedback. I know that this is a request that our engineers are looking to improve for our customers. I will definitely relay your feedback to that department. Hopefully we can have an update in the near future.

 

Also, I have included some screenshots of the steps listed above to help make the process much easier. I hope this is helpful to you! Please let us know if you have any further questions.

 

  1. Click Contacts.

    Click contacts
  2. Click on Active on the left-hand side of your screen.
  3. Click the check box at the top next to the heading Name to select them all.
  4. Click Manage Lists > Add to Lists.

    Add to list
  5. Create a new list and name it Did Not Open
  6. Click Add.

Once the list is created: 

 

  1. Go to the Reports Page
  2. For each email in the time period (the last 3 months, 6 months, or 1 year) go to the open report.
  3. Select all the contacts that have opened the email
  4. Click on Manage Lists and select Remove From Lists
  5. Select the Did Not Open List and click on Remove (All Opens with be removed from the Did Not Open List)
    2016-08-02_18-32-01.png
    2016-08-02_18-32-01.png
    2016-08-02_18-29-43.png

  6. Repeat for each email in the time period

Hi, thanks for your response.  We send out 2 newsletters every month so if we want to do this it is a huge amount of work to remove all those emails that have not been opened.  There should be a special report that highlights specificially those emails that don't open campaigns between a specific period or for a particular campaign/s.  This would make it much easier for the user, and really your current solution looks like a lot of fiddling and your report section should incorporate this, like other businesses of this type do.

CTCT Employee

Hello @GrangeandMandurahPhysiotherapy

 

Your feedback is very important to us! This is something that we are looking to improve and I will be sure to relay your suggestions to our engineers. Our current process requires more time to complete and I can see how having this feature can help in that aspect. 

Frequent Visitor

I have eight autoresponders.  Each autoresponder has five emails.  Is there any easier way of getting weekly reports to see the opens, clicks, etc.?  Any kind of dashboard that would provide up-to-date information?

 

Thanks.

 

Craig