cancel
Showing results for 
Search instead for 
Did you mean: 

How to create an un-open report for a time frame

CTCT Employee

UPDATED March 27th, 2019

 

 

Customers that are actively engaging in your campaigns are great to have. While we wish that all of our contacts opened our campaigns, the reality is that this probably won’t happen for most users and that’s okay! You can view the Did Not Open report for each campaign you send out, but it’s a good idea to keep tabs on who is not consistently opening your emails. Knowing who did not open your email for the last 3 months or 6 months can help you tweak your marketing campaign or even design a re-engagement campaign.

 

Before you start creating your list of unopened emails, it is good to understand how we track an email as opened. We track opens in two ways. The first way is an invisible embedded image in each email. When the image is downloaded we can count the email as opened. The second way would be if someone clicks on a link in the email.  

 

Visit our Knowledge Base to find out how to create a Did Not Open list for a period of time using segmentation.

 

Now that you have your list, you have a few decisions to make. Maybe you want to attempt to re-engage with these contacts. If you have Email Plus, try a survey or include a poll in an email to send out to this list and collect feedback about what they want to hear from you. If you use promotions or discounts to drive business, create a special offer geared towards these contacts using a trackable coupon. To help keep your list clean, you can also decide to delete or unsubscribe these contacts.

 

Anna_D

Hello, My name is Anna and I have been with Constant Contact since October 2011. I love working with small business owners! I love writing little tips and tricks about how to use our products to engage with your customers. Outside of work I love hiking and exploring what Colorado has to offer.

19 Comments
All Star

Can this be topic updated for the new dashboard? Also, being able to track consistant "did not opens" is a way more useful feature than tracking them per email. 

Moderator

Hello @algalita,

 

Thank you for your feedback on this article! I will make sure it gets reviewed for any necessary revisions. I will also track your desire to have a cumulative did not open report in your account for our developers to see. 

Occasional Contributor

Thanks, great post, this will save me a lot of time.

Senior Member

When I look at the report for a particular campaign, how do I know when those stats for "Did not open" were gathered?  If I look at it 3 days later, will the stats have changed?  Example: Mary Smith opens all of her emails on Fridays.  If I send a campaign on Monday, she will be counted as a "did not open"...then she opens the email on Friday, does she then go off the Did not Open list?

CTCT Employee

Hey @Maryknoll,

 

Great Question!

 

The "Did Not Open" report updates in real time. If you are viewing that report right before Mary Smith opens that email, then you refresh the screen right after she opens the email, you will see that she is removed from "Did Not Open" and that she is now on the "Opened" report. 

 

I hope that this answers your question. Thanks!