A Role Address is an address that will distribute an email to multiple inboxes. Some common examples are Admin@, Sales@, Jobs@, Marketing@. Since these distribution lists include several people on the receiving end, it is very hard to ensure that everyone on the list gave permission to receive the email. It is possible that one person on the list opted in, using the role address which will essentially send “spam” to the others on the distribution list who were unaware. As a result, we have blocked a series of Role Addresses to avoid our users running into this issue. Constant Contact emails will not be delivered to any email address containing the word “spam” in it as well.
You will want to make sure that the email addresses in your lists are specific to each recipient to ensure that your emails are being delivered properly.
One exception that can come into play is if you need to utilize a role address personally as a contact or reply to email within Constant Contact. You can do so, just be sure to verify that email address on the account so Constant Contact servers know it is an exception and even then, you may run into some trouble verifying the address for a similar reason.
To see a full list of our Role Addresses, check them out here!
My name is Ian Wheeler! I've been with Constant Contact for a little over a year now and have had a great experience here! I will be interning with the Social Support Team and look forward to growing and learning with them!