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Small Businesses are using Small Data

Honored Contributor

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Here at Constant Contact we are always looking to find ways to learn more about small businesses. Occasionally we will send a survey out to the Constant Contact Small Biz Council.  This council is compromised of small businesses based in the US who are Constant Contact customers. One of our latest surveys was based on Data, both big and small, and how small businesses utilize data to their advantage.  

 

Some highlights from the survey results are listed below: 

 

Small businesses are more likely to look at easily accessible, activity-oriented data:

 

  • 83 percent use email marketing reports
  • 64 percent use website analytics
  • 52 percent use social media analytics
  • 48 percent use sales trends (timing, location, etc.)
  • 44 percent use current customer data
  • 43 percent use sales receipts

We have compiled our findings into an infographic below (or click here), and into an eBook available here.  For more information on the survey take a look at the press release here.  

 

 

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Samantha_O

Former Community Manager at Constant Contact.