• What marketing really is (and isn’t). • How marketing has changed in ways that benefit small businesses. • The importance of setting goals and objectives for their marketing efforts. • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. • It’s ok to start small, to start where you already are.
Offers & Promotions: Plan and Manage Your Own Local Deal
Attendees of this presentation will learn:
• What the three things you really want to get with your deal • The different types of deal you might run • 5 steps to a great offer • Start building your own offer and understand the 5 Don’ts of Deals
From Just Using Social Media to Getting Real Results
The presenters for the webinar, Kristen Curtiss, Social Media Marketing Specialist, and Azure Collier, Social Media Education Developer, will offer step-by-step training of the top five social networks — Facebook, Twitter, LinkedIn, Pinterest, and Google+ — and show you:
How to accurately measure results on the top social networks so you know what to do next
How to use the next level features and functions of each social network
How to use insights to create the right types of content to get attention and drive new business
Specific examples of content to use on the top five social networks
This 90-minute session will provide the training you need to take your social media to the next level and develop a strategic plan to start driving business results that will help your business grow.