This workshop is an interactive seminar where key concepts of email and social media marketing are discussed and developed. Accompanied by a short workbook, you will be guided through a process of creating a digital marketing strategy that is unique to your business or organization.
The workshop will define and discuss the following topics and require the you to brainstorm about how you can best apply them:
Presenter: Kevin Stoner, Constant Contact Authorized Local Expert
Samuel Field Y
Little Neck, NY
You will take away knowledge of how to: adhere to the do’s and don’ts of email, marketing, create email campaign strategies that are effective for your business, build your mailing list to include people who are truly interested in your message, write compelling subject lines and copy, interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc.), develop targeted follow-up campaigns and successfully integrate your email and social media marketing efforts.
Grow Your Business with Email & Social Media: Simple Strategies for Small Business
Wednesday, October 30, 2013, 1:00PM-3:00PM EDT
Presenter: Erik Bunaes
Schenectady County Community College - Center City
In this workshop, we’ll cover:
Topics to be covered include what to write about, how to get more people to stop and read your messages and how to get more action, or reaction, to your messages and offers. We will discuss what it means to run a campaign and tactics for measuring success without spending a lot of time or money.
Participants will leave with a provided workbook full of ideas for timing their messages, how to write a winning subject line, what kinds of offers or content they want to try and how best to approach their next outreach project.
We will touch on facebook, using images for higher impact and we will even cover the importance of mobile-friendly content for higher engagement. This is a great class for beginners and smaller organizations looking to accomplish more in less time and with a small budget.