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  Constant Contact Forms makes it fast and easy to capture visitor information right from your WordPress site. Whether you’re looking to collect email addresses, contact info, event sign-ups, or visitor feedback, you can customize your forms with data fields that work best for you. Best of all, this plugin is available to all WordPress users, even if you don’t have a Constant Contact account.   Constant Contact Forms allows you to: Create forms that are clear, simple, and mobile-optimized for every device. Choose forms that automatically select the theme and style of your WordPress site. Customize data fields, so you can tailor the type of information you collect. BONUS: If you have a Constant Contact account, all new email addresses that you capture will be automatically added to the Constant Contact email lists of your choosing. Not a Constant Contact customer? Sign up for a Free Trial right from the plugin.   Constant Contact Forms requires a PHP version of 5.4 or higherand a WordPress version 4.0.0+. You will not be able to use if on a lower version. Talk to your system administrator or hosting company if you are not sure what version you are on .   Want to get more information?  Take a look at our listing in the Worpress plugin directory   or the Constant Contact Marketplace.   Need some help with setup? Take a look at our FAQ here and see some screenshots below.     Once you install the plugin, from your Dashboard, you will need to add a new form. Take a look at all of your different options:      Here is an example of a basic form added to a page:       Tell us what you think in the comments below!  
One request that we often receive is “How do I create an em-dash in my email?”. This is really easy to do but you need to have the code to do it. I’m going to show you how you can, using the html code view within your campaign’s bock, how to do this.   Go to Campaigns Click to Edit your Campaign or Create a New Campaign Click to edit the block where you want to put the em-dash Click the HTML button in the edit toolbar This will open a new window called Code View Search in here for your word that you want to add the emdash to Paste in this code: <span style="letter-spacing: -3px;"> --- </span> Click Update at the bottom of the Code View window Make sure everything looks great Click Save to save your changes in your block   And that’s it! Super easy to add an em-dash. Log into your account  now to add your em-dashes to your campaigns! If you have any questions let us know.   UPDATE:  This feature is only available in our Second Generation Editor (2GE) and might not be available in all accounts.   
Hi. I am a part of the team that created the Embeddable Archive feature and we are really excited about the product and the opportunity it gives our customers to customize their Archive list to appear directly on their own web pages. Since launching this product, we have had some feedback that our customers would like to customize the appearance of that list, so we are providing a few examples to show how to make a few different appearance customizations. In all of these examples, please be sure to replace my archive code snippet with your own snippet! Otherwise your site will just be displaying my own archived emails, which you definitely don’t want. (Reminder: I’m referring to the HTML snippet you get when you go to your “My Campaigns” page and click the gear next to “Archived Campaigns”, take a look here if you need some help finding it. ) Basically what these examples are doing are styling the appearance of the Archive list by preceding the html code snippet with a <style></style> section. Please note that these styles might not cooperate with the existing styles on your website, so please closely examine your page to make sure it still looks exactly the way you want after trying out these changes.   1. To make your list bulleted, with hollow circles for bullets: <style> #archiveList > ul { list-style-type: circle; list-style-position: inside; } </style> <!--Begin CTCT Archive--> <script id="archiveScript" src="// t/archive-static.min.js"></script> <div id="archiveList" data-archive-count="10" data-m="a07ea78e8ui0"></div> <!--End CTCT Archive--> Tip:  There are many different bullet types you can use by changing the value of "circle". Choices include "square", "disc" (filled in circle), "decimal" (numbered list).   2. To increase line height to create more space between the list items: <style> #archiveList { line-height: 2; } </style> <!--Begin CTCT Archive--> <script id="archiveScript" src="// t/archive-static.min.js"></script> <div id="archiveList" data-archive-count="10" data-m="a07ea78e8ui0"></div> <!--End CTCT Archive--> Tip: Change the value of "line-height" to any number besides 2.   3. To change the color of the links to black:   <style> #archiveList a { color: #000000; } </style> <!--Begin CTCT Archive--> <script id="archiveScript" src="// t/archive-static.min.js"></script> <div id="archiveList" data-archive-count="10" data-m="a07ea78e8ui0"></div> <!--End CTCT Archive--> Tip:  Want a color other than black? Replace the Hex value (#000000) with any color of your choice! More:  HTML Color Picker - W3 Schools   4. To combine all of the previous three style change (this is just to demonstrate that you can combine multiple stylings as desired): <style> #archiveList { line-height: 2; } #archiveList > ul { list-style-type: circle; list-style-position: inside; } #archiveList a { color: #000000; } </style> If you have any questions, feel free to reply in the comments below. You can also post any support questions in our forums here , or send us your feedback about the new archive feature .
Customers that are actively engaging in your campaigns are great to have. While we wish that all of our contacts opened our campaigns, there are going to be some that do not. Understanding who those people are and how to market to them is important. Tracking who opens your emails and who does not will help you manage your contacts and understand how your marketing is working. Currently you can get a report of who did not open a particular email, but what about in a curtain time frame? Knowing who did not open your email for the last 3 months or 6 months can help you tweak your marketing campaign and/or design a re-engagement campaign.   Before you start creating your list of unopened, it is good to understand how/why we track an email as open. We track opens in two ways. The first way is an invisible embedded image in each email. When the image is downloaded we can count the email as opened. The second way would be if someone clicks on a link in the email. To learn more about what we track as open and what we cannot track click here .   Steps to create a Did Not Open list for a time period:   Create one list and label it Did Not Open Move all your active contacts into the Did Not Open List        a.  If you want to see who did not open from a particular list you will copy the contacts from just that list into the Did Not Open list. Go to the Reports Page For each email in the time period (the last 3 months, 6months or 1 year) go to the open report. Select all the contacts that have opened the email Click on Manage Lists and select Remove From Lists Select the Did Not Open List and click on Remove Repeat for each email in the time period Now that you have a list of those that did not open the email in a certain period you can start your re-engagement campaign. Using our Survey Campaign , you can send them a survey with questions about what topics they want to hear about so the newsletter is relevant to them and their interests. You will want to make this short. You can also offer an incentive for them to take the survey. You can also reach out to these customers with a special promotion to refresh their interest in your company. To help keep your list clean you can also decide to remove / unsubscribe those contacts.   UPDATED July 31st, 2016
Within the Contacts section of your account you can see your Contact Growth.  To get to this under the Contacts section, just click Reports along the top.     In your Growth Report you will see the overall growth for the past 30 days, but you can change this to show the last 60 or 90 days, the month to date or the year to date!  Depending on what features you are using to Grow your List, you will also see the Growth by Source report.  This will show you numbers for each of the sources, as long as you are using the source.  If you want to find out more information about a particular source, maybe Text to Join or Scan to Join, just click on that Source and you will be taken to where you can find more information and even get started with that particular source.       How are you using your Growth reports?  Have you seen trends in your reporting?  
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Customizing the unsubscribe page is a great way to try to save a contact by letting them pick what information they want to receive or to gain valuable knowledge about why they no longer want your campaigns.  Currently in Constant Contact, you need to update the Update Profile Form to customize the Unsubscribe page. I am going to go over the Unsubscribe page and show you where to update all the information you need to create a great unsubscribe page.     The unsubscribe page pulls two pieces of information from the Update Profile Form. It will add the image logo you use and the list(s) you select for the Update Profile Form. It is easy to  customize the Update Profile Form.     The lists selected here will be the ones that show up in your Unsubscribe Page. You want the names of your list to be easily understood by your contacts/customers/subscribers. Customers should understand what they are going to receive information on.  If a customer is in any of the lists that show in the update profile form there will be a check next to that list. When you hit continue it will ask you what information you want to collect from the contact. This does not show in the unsubscribe page. It is still a good idea to format this page. Next, you can select what logo you want use on the last page of the Update Profile Form. This image needs to be a banner image that is 300px by 100px. Any bigger image will distort to fit this size. I recommend a simple logo with your company name next to it. The unsubscribe page also pulls in the Organization Name that is  in the account. Make sure you have a name customers will recognize. To update the Organization Name, click on the My Account tab and then select My Settings. Under Organization Information, click on Edit Organization Info to edit the name that appears. The last piece to of your Unsubscribe Page is to add a place for customers to leave comments about why they have unsubscribed. Providing a place for comments will allow you to adjust your campaigns to stop further people from unsubscribing. For example, if you receive a lot of comments saying customers are besieged with a lot of campaigns, you will want to re-consider the number of campaigns you send each month. Below you will see an example of what your contacts will see if they unsubscribe from your mailing list aftering personalilzing your unsubscribe page. A professional unsubscribe page will show your customers you care about the information you are providing them and help ensure they only get the information they want to see.             
Want to share your campaign on your website, social profiles, blog, or within a different campaign?  You can use the Campaign URL!  Here’s how you can get the URL:  (Please note, in order to get a URL, the campaign needs to have been sent and cannot be in a draft or scheduled status)   Go to the Campaigns tab in your account Find the Campaign you need the URL for There is a Link icon right next to the name of the campaign, click on this. If you do not see the link icon, you can go to the Actions tab on the left and choose Short URL. A new overlay will appear showing you the URL for your campaign, you can copy this to use it wherever you need it! Please note, the url links to a web version of your email .  That’s it!  Pretty easy, right?  Have you used the Campaign URL?  Where have you shared it? 
UPDATE 3/13/17 : Anchor links are available within our Second Generation Editor only. If you are using our new Third Generation Editor (3GE), this feature is not available. Based on the latest research , shorter, more targeted emails tend to do better than longer emails (think 20 lines of text and just a couple of images). We recommend using a  teaser and linking off to your website/blog to increase clicks and traffic to your properties .    So what is an Anchor link anyways? Anchor links are used to send you to another place of your email. The most common use of Anchor Links that I see are the “Back to Top” links. There are 2 main parts to creating an Anchor link, here they are: First you need to add in the Anchor. This is where you want your audience to go after they click on the link. For an example, let’s say we want to add a Back to Top link into an email. For this we want to add the Anchor to the top of the email or the first block in the email. When adding an Anchor you will need to name the anchor. For our example I would name it top. You will see an Anchor icon inserted into your email, to show you where the anchor is. This will not show when you send the email though, it is just visible to you when editing, so you know where the Anchors are. The second step is to create the link. For this you will want to type your text into the block. In our example we would go to the end of the campaign and type in Back to Top. Then you want to highlight that text and click Link in the Insert Menu. In the Insert Link window, under Type of link you want to click and choose Anchor. You will then see the text you have selected as the Text to display as link. The last step is to choose the anchor that you want linked. You will see the names of the Anchors in your email to choose from.   Some other uses of Anchor Links are to create your own table of contents within your campaign, if the template you are using does not have one, to write a short teaser of an article and link to the rest at the end of the email, just like the newspaper’s ”continued on A7.”   How do you use Anchor Links?  Have any tips to share?  Feel free to post them below!
First impressions are important. When a contact signs up for your mailings, beyond a Welcome Email , they might not receive a real newsletter or promotion from you for days or weeks depending on your schedule for sending campaigns. The goal is to get them hooked early and looking forward to your mailings. TIP: Need some help with planning your Email Marketing to make sure you send campaigns on a regular basis? Take a look here ( orkshop-Discussion/Plan-Your-Email-Marketing-in-15 ... ) for worksheets and a recorded webinar! What if Constant Contact provided you with a way to automate a series of email campaigns to have your contacts engaged on day one and for an extended period of time? It turns out we do!   Autoresponder is a great campaign option our customers can use to build a rapport with their audience through a pre-determined release of a series of email campaigns. The campaigns are designed to introduce your contacts to your business or organization. The content should provide them with some compelling and helpful information or promotional material to get them jazzed about what you do. Let’s look at an example of how a Yoga instructor could use the Autoresponder Campaign. They create a series for new sign-ups set around the best beginner poses. The goal is to teach new sign-ups a pose each day for the first week they are on the list. The email could contain a link to a video and/or step-by-step tutorial. The last email in the campaign could contain a surprise: a special promo for a free or discounted class. Talk about value! TIP: There are numerous ideas that could be applied to an Autoresponder. Looking for some inspiration? Check out this blog post for 7 Ideas for Your First Autoresponder Series.     When creating your series, don’t forget: Value is the key. Autoresponders should not be your run-of-the-mill newsletters. They’re the gateway to more customer engagement. If you provide them with something that is enticing, like offering them introductory programs that get them up to speed on your business and what you do, then they will trust the service you provide and will want to know what else you do. Autoresponders aren’t just for new contacts, either. They can be set up to reward loyal customers by offering them exclusive content and encouraging them to spread the word of your business. Sound like something you are interested in? Check to see if you match any of the five signs that might indicate if it’s time to automate your marketing.    Now that we’ve talked about what an Autoresponder can do, let’s talk about what it should not do. Autoresponders should not be used to send the same email out to contacts on a schedule. We don’t recommend doing this in general because contacts receiving the same email multiple times might feel bombarded and ignore it or unsubscribe. There are exceptions, of course: a transactional email or a reminder, for instance. Autoresponder is really all about getting the new contacts up to speed and engaged with your business and done in such a way that should create less work for you in the long term. Now picture this: you’re at home, feet up on the coffee table, catching up on your favorite show. At the same time, ten new contacts just got an email from you that got them totally jazzed about what you have to offer. You’re nowhere near the computer. Sounds pretty nice, right? What kind of content do you think would be perfect for Autoresponders? If you’re familiar with Autoresponders, what have you done in the past that you have found successful?
Do you ever wish that you could know what your readers are thinking? Well, using our poll block, you have a fast and easy way to get feedback and information from your readers. Here's a quick FAQ that shows you how it works in our third-generation editor.   Let's say I owned a boutique and I was getting ready for fall (definitely a nicer thought than this cold New England winter weather!). For this example, I asked what my readers favorite fall fashion item was. I could use this information in a future email to promote new items, especially those that I know that my readers are interested in.     Once your email is sent, you can go into the reporting for your campaign and click on Total Responses to view the results for your poll.   The great part of about this reporting is that you can even filter the poll by the responses and reach out to a specific group on contacts that answered a certain way. For instance, maybe I will be having a sale on boots and I really wanted to send that email to the contacts that said boots were their favorite fall fashion item. I can export those contacts and create a list of my readers who would probably love to know about my sale on boots! Or maybe you're a nonprofit and you've asked your contacts if they would be interested in volunteering at an event you may be hosting. By using the poll block, you now know who is interested in volunteering and you can contact them directly. What a great connection!    As always, if you have any questions, please don't hesitate to ask! What will you use your Poll block for?
Did you know 66 percent of consumers have made a purchase as a result of an email marketing message? (Source: Direct Marketing Association )   While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.   Just ask Matt Juszczak from Turnstyle Cycling.   Matt uses email marketing to reach his customers in minutes and fill up his cycling classes.   Watch Matt’s video to hear more:     (function() {if (window.ooyalaScriptLoaded != 'loaded') { var head = document.head || document.getElementsByTagName('head')[0];var script = document.createElement('script'); script.type = 'text/javascript'; script.onload = function () { window.ooyalaScriptLoaded = 'loaded';loadOoyalaPlayer();};head.appendChild(script); script.src = ''} else {loadOoyalaPlayer();}function loadOoyalaPlayer() { OO.ready(function(){var params=LITHIUM.jQuery.extend({"width":"400px","height":"300px"},{onCreate:function(player){LITHIUM.OOYALA=LITHIUM.OOYALA||{};LITHIUM.OOYALA.players=LITHIUM.OOYALA.players||{};LITHIUM.OOYALA.players['lia-vid-xsancyYTE6Jb1vBCgQ_4kO_qjyVu0EyTw400h300r707']={containerId:'lia-vid-xsancyYTE6Jb1vBCgQ_4kO_qjyVu0EyTw400h300r707',videoId:'xsancyYTE6Jb1vBCgQ_4kO_qjyVu0EyT',messageBus:player.mb};player.subscribe('playerEmbedded','liResize',function(){LITHIUM.Video(player.elementId,'playerEmbedded');});}});OO.Player.create('lia-vid-xsancyYTE6Jb1vBCgQ_4kO_qjyVu0EyTw400h300r707','xsancyYTE6Jb1vBCgQ_4kO_qjyVu0EyT',params);LITHIUM.jQuery('.lia-vid-container .innerWrapper').css('z-index','0');});}})();   Learn more about email marketing here.   Ready to give email marketing a try? Sign up for a free 60-day trial of Constant Contact.  
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Looking for a way to better target your emails, or segment your lists to more effectively market to your contacts? We’ve got just the thing for you! In our new 3 rd Generation Editor, we’ve recently rolled out an update that allows you to use tags to narrow your lists into more specific groups of contacts. Are you a pet shop struggling with bird food sales? This update will help you target just the bird owners on your list, making it easier for them to get the information you want them to see!  Here’s how it works: Whenever you’re uploading a list of contacts to your account, on the final step of the upload process you can use the “add tags” option to tag those contacts before you put them into your newsletter list. This way, you don’t have to create a brand new list for each subcategory of your customer base. “But Brandon, what if I want to send an email to everyone on my list EXCEPT the bird owners? (Everyone knows those bird owners can be a little sensitive when the email isn’t about their animal.)” Never fear, we also have the “exclude” option when using tags! So when you want to send an email about pet food being on sale but you’re fresh out of bird food, you can exclude the bird owners so they don’t receive an email that doesn’t pertain to them. When it comes time to schedule your email, after selecting your list, simply click “narrow by tag” and then choose whether you would like to INCLUDE or EXCLUDE that tag from the list you’re sending to. ( Click here for one of our help articles that provides a walkthrough of this process if you’d like to save it for your own reference). And that’s it! Segmenting your lists and targeting your email to a specific group of contacts can be a great help in improving your open rate, so try it out sometime and see what kind of results you get!
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You create a beautiful template as a PDF but when you go to insert it into your email campaign—it’s not there! You check that it is in your Library at least three times at this point, however you still don’t see it when trying to insert it in the campaign.  Don’t worry; you’re not doing anything wrong. PDFs are considered a document, not an image. We offer the ability to upload them into your library because we host images and documents for you and they can be hyperlinked in an email campaign.   There are third party websites and applications that will convert a PDF to an image for you. What we have gone and done is cut out the middle man and have designed a built-in workaround to save you the time and hassle of having to search.   When you are in the process of uploading a PDF a message will display above the PDF thumbnail icon letting you know how to convert the PDF into an image. This Knowledge Base article will walk you through the steps of uploading a document if you aren’t familiar with them.   In case you are familiar with the steps but haven’t noticed the warning message here is what to look for:     It’s pretty simple overall once you break it down, although there are some things to consider:   The converted image should appear within the acceptable dimensions for an email template, however sometimes people have PDF files where the dimensions are in the thousands of pixels and might have smaller text that you can zoom in to read on a PDF, but once it’s an image the text will be formatted and might appear smaller than you would like. Just keep this in mind when you think about using the conversion tool. PDFs are great because they’re a universal and widely used file format. You can even put multiple URL links in them and clicking on them will take you to the desired page! However, once a PDF is converted to a PNG file all links become defunct. I recommend if you are designing a PDF with using this conversion method in mind, only provide one or no link in the design. We do allow you to hyperlink an image to a single URL and here’s a Knowledge Base article on how to do that. I suggest when designing the PDF it be more graphics than text. In part because of the reason I stated above where your text might not appear as designed. Bigger text is preferable, though I encourage you to use our built-in text blocks in the editor to format your text. Most, if not all, email clients give you the option to automatically download or manually download images in your emails. If the entire campaign is one big image file and the contact’s email client is set to manually download the images when the person opens the email they might see, well, nothing. By separating the graphics and the text it will give some indication that they aren’t missing anything if they don’t notice the images aren’t downloaded. And here’s a TIP! You can convert the PDF to an image and upload the PDF to the Library at the same time. If you don’t have something in mind to link the converted image to, consider linking it to the PDF version of the image! We provide you with a File URL on any image or document you upload to the Library.   Ultimately, the PDF to Image converter is incredibly useful especially when you commission a graphic from a designer and they deliver it in PDF form.   What do you think of the new tool? Have any advice to share with the Community?
Knowing who has unsubscribed from your emails is an important part of email marketing. This post will take a look at how to export your unsubscribed list from your toolkit account.   ***An important note to remember is your unsubscribe/do-not-mail requests (also known as opt-outs) never expire. Federal law requires that you honor all opt-out requests indefinitely, even if you switch to a different marketing provider, unless you receive a new explicit opt-in request for that address. *** Exporting your unsubscribe list:        Click on “ Contacts ”, either in the top right hand corner or on the life sidebar.        Click on “Contacts” to ensure you are viewing your contacts and not your lists.        You will notice there is a folder called “Unsubscribed” under your “Contacts” heading.  Click on the word “Unsubscribed”. (Any  contact that has unsubscribed or opted-out of your emails will now display to the right.)        Now, click on the checkbox next to the name of the contact (you can also select the first check box next to where it says “name” to select all contacts in the list), and then you will see an option to “export”becomes available.        Choose any field of information you wish to export, and click on “Export Contacts”.        You will get a message letting you know the contacts were exported and will include a link to download the file. (Note: If the list is large, you will be able to track the activity and when it's done, a link to download the file will become available).   Now you have a backup of contacts that have unsubscribed which you can use to update your own database with!   Click here if you need a text version of how to export contacts for future reference!
What is a preheader and why is it so important? This is a common question that we get in Customer Support!   First, let’s take a step back and start with the subject line . It’s displayed in the email recipient’s inbox. We all know its importance in stating the intent or essence of your email campaign. It gives a summary of the content and sparks the reader’s interest. Like a heading, a title or a topic.   A great subject line entices the recipient to open your email campaign and take action (and keeps your email out of the spam folder!) The three best practices when writing an effective subject line include: short and descriptive, avoids spam-like characteristics, and entices the recipient to read further.   Sounds great, right? But what if you could add even more value to the content of your email campaign?   This is where the preheader comes in. It’s an additional line of text that displays in the inbox after the subject line. It simply supports the subject line with a bit more detail. It can even help with brand recognition.   Most mobile devices and email clients automatically display it. Without a preheader, the recipient might see a URL or perhaps text that doesn’t entirely support the subject line. You’ll want to maximize this space to your benefit. Use it to create value and/or a sense of urgency. Here are some examples of preheader text: what you could use:   Sign up now - limited time offer Read what they’re saying Keep reading to find out more Shop now and save Your feedback is important Check out our work Don’t miss out Join us Remember, the subject line and preheader text work in tandem. Together they create a preview of the content to come, and provide you with a golden opportunity to engage your contacts before your email is even opened!   We make it easy for you to add this to your email campaign directly from the header block:       Have any questions about the above article? Let us know! We’d also love to hear your successes with including a preheader to your email campaign. In addition, if you’ve seen any great preheader text in your own inbox tell us about that too!
Hello Constant Contact Community!   We're constantly working on making improvements to our product and I'd like to introduce the new Read More block available in the 3rd generation editor. This is a great tool to use when you want to share some outside web content but don't want it to take up a large area of your campaign. We found that emails containing about 20 lines of text have the most click-through rates so you want to make sure that your space is utilized well!   Here, I will walk you through how to use this great new feature:   Click on the More button under your Build element (Your element may look different) Click and drag to place the Read More block into your campaign Click inside the layout, and click Edit Paste the URL for the site that you want to share with your contacts (Note: the site must contain an image). From here, you can select a picture that best fits by using the arrows in the top left corner of the picture. Then, click Insert. Now it's time to position your new Read More block. You can have it display in your campaign as a single block or create a column using the other Build elements. I used the Image, Text and Button blocks to create the right side of the column.   If you have any questions, please don't hesitate to ask! Feel free to let us know how you'll be using this new block. 
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Hi, everyone!   There have been a few updates to the 3rd generation editor, so I'd like to take a moment to discuss what those are. I'll also include a brief video at the end to show exactly how the updates function.    -The elements outlined in the following image are all what we call "stackable." This means that you can drag any of them into place in either a one or two column template.    -If you've dragged a Spacer element into your campaign and want to resize it, just place your mouse over it and look for the "grab handle." The grab handle is a more thickly outlined blue area on the bottom of the spacer. You can click on that to drag the spacer and resize it as you need.    -The Spacer and Divider elements now have trash can icons, just click on the element in your campaign and you should see the trash can icon in the edit toolbar.    -The text toolbar now has all of the alignment options grouped into a drop down menu.    -The Greeting tag is now located in the Insert Drop Down menu, which is in the edit toolbar, like this:   We do plan on introducing more features to the Insert Drop Down Menu, and when that occurs I'll post to let everyone know.    If you have any questions about these features please don't hesitate to ask, and you can also take a quick look at the video below to see these functions in action.  (function() {if (window.ooyalaScriptLoaded != 'loaded') { var head = document.head || document.getElementsByTagName('head')[0];var script = document.createElement('script'); script.type = 'text/javascript'; script.onload = function () { window.ooyalaScriptLoaded = 'loaded';loadOoyalaPlayer();};head.appendChild(script); script.src = ''} else {loadOoyalaPlayer();}function loadOoyalaPlayer() { OO.ready(function(){var params=LITHIUM.jQuery.extend({"width":"400px","height":"300px"},{onCreate:function(player){LITHIUM.OOYALA=LITHIUM.OOYALA||{};LITHIUM.OOYALA.players=LITHIUM.OOYALA.players||{};LITHIUM.OOYALA.players['lia-vid-AzcHE0MDE6vwQHsh6aTwqxqLjw_vcMW0w400h300r870']={containerId:'lia-vid-AzcHE0MDE6vwQHsh6aTwqxqLjw_vcMW0w400h300r870',videoId:'AzcHE0MDE6vwQHsh6aTwqxqLjw_vcMW0',messageBus:player.mb};player.subscribe('playerEmbedded','liResize',function(){LITHIUM.Video(player.elementId,'playerEmbedded');});}});OO.Player.create('lia-vid-AzcHE0MDE6vwQHsh6aTwqxqLjw_vcMW0w400h300r870','AzcHE0MDE6vwQHsh6aTwqxqLjw_vcMW0',params);LITHIUM.jQuery('.lia-vid-container .innerWrapper').css('z-index','0');});}})();
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  Now that you’ve learned the importance of a subject line  and taken a look at the anatomy of email , let’s take a closer look at the building of your campaign. We break it down into 3 easy parts.   Part 1: Head (er)   The header is the face of your email (no pun intended) and should give a good first impression. You can do this by putting your logo at the top or your company name (or both!), and a headline that conveys the main message of your email. This is crucial, as customers who don’t immediately recognize who the email is from or what it is about are apt to ignore the rest of the email. Another thing to think about (though not technically in the header) is to make sure you have a great subject line  and preheader text filled in!   Part 2: Body   The body of your email is the bulk of your campaign. Here you can include relevant content about the current happenings of your business. Perhaps you’re offering a special on a new product or hosting an upcoming event. Focus on one or two ideas to draw attention. This will get your customers to focus on a certain subject matter that is most important for your business. We recommend keeping the content to 3-4 paragraphs of text, with selective use of styling (bold, italic, underline); and 1-3 links for best click rates. This could be a link to a webpage where readers can buy a product or even a link to a PDF document if you’d like to share more information with your audience.   Adding personality to the body of your campaign can also enhance the value of your email. Don’t be afraid to add some relevant images to help get your message across. Make sure to stick to  1-3 images to avoid going overboard and losing the audience’s attention.   TIP : Consider adding a salutation at the end of your message. This may sound old-school or irrelevant to your typical advertisement email. But, this is one of my favorite things to see in an email. In the age of technology, readers love the sense that a real person is reaching out.   Part 3: Foot (er)   The bottom of your email is important too. While this may be the end of your email campaign, you don’t want it to feel like the end of the conversation. Conversations work best when there is two-way communication, so make sure to link to your website and social media pages to invite more visibility to your brand, products, or services. A simple “Stay Connected” with social media buttons and “Visit Our Website” button can drive more traffic to your online sites and also give readers another place to stay in touch. If you’ve created a survey , this is also a great place to link to a survey to gain more insight on the interests and demands of your audience or better yet, add a poll directly to your email!   Finally, one of the best tips I can give is “less is more.” Keep it simple and easy to read. Start building emails more efficiently and your customers will be sure to keep coming back for more!   Additional Resources:   Check out some our Email Examples by Industry   See how your stats compare. View our current Industry Averages .
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  “Open Sesame:” It Starts With a Strong Subject Line Many people focus all of their energy on creating the best email campaign (and that’s great, there is nothing wrong with that) but they stumble when it comes to what to put in the subject line.  This makes sense because there’s little space to write something compelling and the subject line is one of the most important parts of the email. I say this because it’s not only the first thing customers see before ever opening, but can also determine if your campaign gets to the inbox.   Things to Include Keep it short and sweet – we recommend 5-8 words or 40 characters. This requires you to come up with a strong statement for your subject. Longer subject lines often get cut off after 60 characters.   Examples: “Last chance to save 20% on all back-to-school supplies” or “The 3 biggest income tax mistakes you're making” One subject line that got me to open an email recently was “7 Things That Will Get You Promoted “   Adding numbers is useful in making your subject line compelling. It also sets an expectation up front for your readers.   Here are a few fun tips our Content Team came up with, in “ [Cheat Sheet] 12 Ideas for Super Subject Lines ”   Things to Avoid You know those emails that you get that based solely off of the subject line, you click delete and don’t open it?  C’mon, you know the ones. Think about what made you pause before opening that email. Those trigger words that hinted to you that the email might be spam.   Words like free, guarantee, spam, etc. can often cause emails to end up in the spam or junk folder. But , be careful – even innocent things like using ALL CAPs, excessive explanation points, or dollar symbols can also cause trouble and make people avoid opening your emails. Want more information? Check out Optimize the Subject Line in a Campaign Email .   P.S. Don’t Forget the Preheader! Last but not least, remember to add some text to your preheader . Not all email clients will display a preheader when an email is received, but for the ones that do this can help improve the open rate too.   The preheader is essentially an item of text that display below the subject line when an email is received in your inbox. This is a chance to add an extra tag line, to give customers more of a preview as to what’s inside the email. Check out some preheader examples .   Continue the conversation with us . Let us know what kinds of subject lines you like most, or if you there’s something you’d like us to cover in a future post.
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It’s time to go with the flow, the Unsubscribe flow that is! Constant Contact is updating the look of the Unsubscribe process. We certainly don’t want your contacts to unsubscribe, but if they feel they need to we want it to be a smooth transition for them and make you look good in the process.   The process all begins with the customer deciding they no longer want to receive the mailings, so they scroll down to the bottom and click on the Unsubscribe link in the footer.     You’ll see the overall look of the landing page has been updated to be cleaner and more modern to reflect the professionalism of your business.     The Email Address field will pre-populate with the address of the person the campaign was originally sent to, even if the campaign is forwarded to a new recipient. If that happens and the new recipient believes they are on a mailing list they did not want to be on, it will still populate the address of the original recipient so they’ll realize they aren’t on the list.   But let’s say the person notices it isn’t their email address and types in their own and then hits unsubscribe. They will get the following error message:     When the original contact unsubscribes successfully they will be prompted by another page:     The page will give them the option to resubscribe if it was an accident or ask them to provide them a reason.   Whatever option the contact gives, the account user will be able to export this data for review.   And the final page, if they leave feedback:     Unsubscribe request granted and comments recorded!   If you have any questions regarding the change in the unsubscribe flow, please let us know!
  Want to get more action from your campaigns? There are a few things you can do to help:    Ask your subscribers, don't just tell them. Using the Poll block can help!  There's too much text in your campaign. You don't want to overwhelm your contacts with too much in your campaign. Use the read more block to tease content on your website or blog and give your audience the option to continue reading more, Don't make it too hard for them. Have a clear, visible call to action. Think about using a Call to action button in your campaign instead of text links.   Want even more help? Find out more about our webinar February 9t h  on how to Design your Email Template in 15 minutes or less. Read more about what you can do to get your contacts to take action on the Constant Contact blog .  
With the new contacts system you may have noticed that your contacts show in several different displays. You can view just your active contacts or you can view all of your contacts.   What is the difference? Active contacts are contacts you can send campaigns to. This excludes the Company Contacts we created for you. These contacts do count toward your billing.   All Contacts are your active contacts plus unsubscribed contacts, contacts who haven't given their permission to be emailed , contacts without email address or contacts who are Awaiting Confirmation.   Example: In this account I have 143 contacts that I can email but I have a total of 218 contact records created.   Please note: Active contacts + Unsubscribed + Awaiting Confirmation + No Permissions might not equal the total number of active contacts that you have in the account. This is because of the Company Contacts  that are created for every company listed in the account.    
You are already using Constant Contact which is a great Email Marketing software solution, although I may be a bit biased. Now you want to know how to make it even better by getting your contacts from your CRM, or other database into Constant Contact.   Most every program out there has the ability to export your data to a file, usually a .csv file which you can then use to import your data into Constant Contact. Here is our FAQ on how to do that if you would like to go that route. nowledgeBase/5296-import-or-upload-a-file-of-conta ...   Maybe you are wondering to yourself, if there is an easier way? That is where an integration comes into play. An integration is a program that was created so one piece of software can talk to another piece of software. Constant Contact has made a few integrations and we refer to these as First Party Integrations such our WordPress Plugin and our Outlook Plugin . However; there are so many programs out there that we can’t possibly keep up with them all; so we look to Third Party Developers for assistance. I’d like to talk about two of our largest and give you an idea of the help they can offer you.   Let’s take a look at Cazoomi .   Once you sign up for an account you click the button to create a new sync profile. Give your new profile a name, then use the dropdown list to select what programs you which to sync. During my research, I selected to sync Salesforce to Constant Contact.   The next step had me log in to my Salesforce account, choose whether I wanted to sync Contacts, Leads, Accounts, or all three. I was able to choose from a variety of options such as syncing my Opt-Outs and deleted Contacts, Leads, or Accounts. I was asked if I wanted to sync all records or just records attached to specific campaigns/lists.   I then was prompted to log in to my Constant Contact account. Here I was asked if I wanted to sync Opt-Outs going back the other direction. Again if I wanted to sync all contacts or just use specific lists. Both steps gave me the option to decide where I wanted my contacts to be put in each program.   Just a few more clicks and my contacts were synced between Constant Contact and Salesforce. The entire process took me about 10 to 15 minutes. Starting from signing up for a new Cazoomi account to making my sync decisions, saving the profile, and clicking the Activate sync button.   Now let’s move on to Zapier .   After signing up for an account I type in Constant Contact to see what programs I can connect with and again I see Salesforce as one of my options. I select the “Zap” that will send my Contacts from Salesforce to Constant Contact.   My Next step asks me to sign in to my Salesforce account and the program automatically checks my account for a test contact to use during setup. Next I’m prompted to sign in to my Constant Contact account. I select which list I want my contacts to be attached to in Constant Contact and which fields of data I want brought over such as email address, name, company, etc.   The program runs a test on the contact it chose from Salesforce and lets me know everything is working correctly. I turn my Zap on and I’m ready to go on my way. Any time a new contact is added to Salesforce it will automatically be added to Constant Contact; the Zap runs every five minutes to check for new activity.   Both of these programs offer many more integrations than just Salesforce; too many to go over in just one article. If you are looking for a way to make your Constant Contact experience even better I highly encourage you to check out our Marketplace and see what Third Party Integrations are available to help you out. Have you used one of our integrations before? Let us know about your experience.
API Key Information
Typically 3rd-party application developers will have their own API Key which lets their app talk to Constant Contact, however some developers may require you to provide them with your own API Key and Access Token. If you are using an integration that wants an API Key and Access Token, but are just not sure where to find those, then this step-by-step guide is for you.   To generate an API Key, you will first need to create or log in to a developer account at This will be separate from your normal Constant Contact account.   Once you have created an account and verified the email address (or logged in to your existing developer account), you are ready to register a new app and get an API Key here:   Fill out the Application Name field. This should be the name of the application or integration you are connecting your Constant Contact account to. Ignore all of the other fields and scroll to the bottom of the page. Check the box indicating you agree to the terms of service (we’re sure you read it all) and click Register Application . You will then be presented with your API Key information.   Now that you have your API Key, you are ready to generate an Access Token. The easiest way to do so is to use our API Tester located here:   You should see your API Key pre-filled in the App/Key field . (If you don't, click the Sign In link at the top right of the page and log in to the Mashery developer account you created earlier. Once you are logged in, the page will refresh and you will see your app and API Key listed there.)   Click the gray Get Access Token button On the window that appears, click the blue I already have an account link Log in to your Constant Contact account (not your developer account) and click Allow You will then be provided with your Access Token, which you can now use along with your API Key in your integration!   So that you can easily use them where you need to, we recommend you save this information somewhere, such as a Word or text document, however you can always log in to your developer account to see your API Key, and follow the steps above to view your Access Token again. Was this guide helpful? What other types of information would you like to see guides on? We're happy to help get you the information that you need! Let us know in the comments!
Hello, Fellow Community Members!     Today I am excited to announce that we have some brand new (& shiny!) user guidelines for the Community . We wanted to take the legal words from our Terms and Conditions  and put them into something easy to read and digest. We also added in some things that you won't see specifically laid out in the T&C, like the "be respectful" rule.    I encourage you all to take a look, there's even a TL;DR section (Too long, didn't read just in case you weren't sure what that meant).    If you have any questions or feedback about these new guidelines, please feel free to comment below. If you would prefer to keep your comments private, you can always email our team at social_support(at)constantcontact(dot)com. 
Do you have a Copyright, Trademark or Registered Trademark that you want to add to your campaign?  You can add these symbols in via the HTML Code of a block in your email!   Please note:  This topic is a little more advanced as it requires you to edit the HTML Code.  If you are not comfortable doing this, just let us know and we can help you out!     Let's go over the character's first:    Type of Symbol Symbol HTML Number HTML Entity Copyright Sign © &#169; &copy; Registered Trademark ® &#174; &reg; Trademark ™ &#8482; &trade;   Now, here's how to add them:    In the block that you are editing, put some unique text where you want the symbol to appear (this makes this place easier to find in the code window). Example: xyz, zzz, or yyy.  Copy the Code from above that you wish to have in your block, you can use the HTML Number or Entity.  You can right click and copy or use Ctrl + C (Command + C on a Mac).  Click the HTML button in the toolbar:  In the Code View window click Ctrl + F (Command + F on a Mac) to open the find window.  Type in the unique text you added from Step 1.  This should highlight the text in the code for you. Delete your unique text, but keep your cursor where the text was.  Paste in the code that you copied.  You can do this with a right click and paste or use Ctrl + V (Command + V on a Mac).   Click Save in the bottom right of the Code View window The symbol should now be added to your block where you needed it.     Here are a couple of helpful hints for you:  Once you have the symbol added into one section of your email you can highlight the symbol and paste it into other areas of your campaign if you need this symbol in multiple places.  If you want the symbol to be in superscript like this text , use this code before your symbol <sup> followed by this after the symbol </sup>  If you want the symbol to be in subscript like this text , use this code before your symbol <sub> and this text after the symbol </sub>
Anatomy of an Email
You’ve got your contacts loaded and maybe you’ve even sent out a few emails already. But if you’re asking yourself “How should my email look to make me stand out as a professional?” you’re not alone. Best practices for how an email should look are much like that of a website. They’re constantly changing to meet the demands of keeping customers engaged. That’s where we come in! As a Customer Engagement Specialist with Constant Contact, a few things I always tell customers to focus on are a strong subject line, two to three colors, three or less images, and most importantly: a call to action.   Let’s take a closer look at the anatomy of an engaging email! (TIP: Click on the below image to download a PDF version )     "Having trouble downloading the PDF?  Try this link instead"   Let us know your favorite tip! and Have a topic that you'd love to see a PDF on?  Let us know.
Hello Constant Contact Community!   Constant Contact has recently made changes to our contact management system and we removed the ability to create contacts with multiple email addresses . We have made this change because of some confusion and issues that some customers were experiencing when working with these types of contacts and to also simplify your contact management experience. Starting in January 2017, we will be splitting these contacts so each email address will become its own contact. Now, you may have a few questions if this change is going to affect you and we are here to answer those questions!   How does this change impact my contact count? Any contact with more than one email address will be separated into multiple contacts. This may result in the number of active contacts in your account rising. However, these newly created contacts will not result in a price change, even if you were to cross into a new contacts tier.    What's the billing impact of this change? We want to make this as easy as possible for our customers, so we have made sure that there will be no immediate billing impact as a result of this change. Although you may have a higher number of active contacts in your account, they will not be counted towards your invoice or billable contact count . The newly created contacts will be discounted from your total billable contact count indefinitely.   Example: John currently has 450 active contacts. Once his contacts are separated, he will now have 525 active contacts. Usually, this would move him into a higher contact tier level and he would be paying more. However, because of the change, John would only be billed for the 450 active contacts. The only way he would be charged more is if he added in new contacts that would bring him into the 501-2,500 contact tier level.   Are my contacts on the same lists that they were on before? Yes. Each new contact has the same contact information and list memberships.    What do I have to do? Nothing! These contacts have the same lists, same contact information, and don't count towards your bill so nothing needs to be done on your part.       For a visual, this is what contacts with multiple email addresses look in like in accounts at the moment:     This is what the contact will look like when it has been separated:     I f you have any questions about the changes coming to your contacts, please let us know! You can comment on this post or get in touch with our support team here .
When you’re creating a campaign you have a specific font in mind that you want to use. Maybe it’s the font that is used most frequently on your website or on your flyers.  You’ve gone in to create your Campaign and you find that your font isn’t listed. In fact, it’s not even listed under the Other option. Sure, we have 32 available fonts but sometimes that just isn’t delivering the results you want. What can you do?     If you know HTML this is pretty easy but I can walk you through the steps and you’ll feel like a HTML pro when complete! Please note that you will have to do this for every block that you wish to change the font on. There isn’t an overall fix for this. So, let’s get started!     Go into the campaign that you wish to add a new font to Click the Edit icon (pencil) for the first block you want to add the font to Click the  HTML  icon You will receive an overlay that is titled Code View Look for the code that says font-family: Directly after that colon, add the font you wish to add and a comma Do this in any section where you see  font-family within the  HTML view Then hit  Update Save your changes  Test and Preview ALWAYS! And now you'll see that your new font has been added!  Check out my example below! I added  Algerian , which was available in my Microsoft Word.     Please note that if this font is not on your contact’s computer, they will see the next font in the family that is.   And that’s it! Any questions let us know!
Did you know that one of our top searches here in the Community is the question "Can I edit my sent campaign?" Once I realize that month over month this search pops up without a result, I knew we had to write a post on it. This is also a question that many of our Support representatives receve as well. You want to edit the campaign you sent because you just realized that there was a typo. Or perhaps you want to edit it because you chose the wrong image to insert.    Unfortunately, there is no way within Constant Contact to edit a campaign that has been sent. Once your campaign has been sent, it has left our Constant Contact servers. We have sent it out to the many servers that your contacts are on; that may be Gmail, Yahoo, Hotmail, etc. Once we hand it off, we are unable to retrieve it.    But if you happen to need to edit a sent campaign, you can always make a copy .    On either the Home or Campaigns section To the right of the name of your Campaign, click the Actions drop-down Choose Copy Follow prompts Please keep in mind the best way to avoid this from happening is to send yourself a Preview/Test version to all of your email accounts. This will help you to know how the email will look when your contacts receive it. Once you are satisfied, then send out your live version to your list(s).   Hope that this post helped clear up this question for you! If you have any further questions please let us know!