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5 Ways to Use Social Media This Holiday Season

Regular Advisor

With Halloween now in the rear-view mirror, all eyes are on the end-of-the-year holidays. Chances are good that if you don't have holiday décor and merchandise in your place of business yet, you've seen it elsewhere. Don't try to resist: Christmas and Hanukkah are coming, and they'll be here before you know it.


With nearly every business and organization increasing their communications this time of year — and creating lots more "noise" in the process — it makes the challenge of being heard even greater. But social media can help. Here are 5 ways to get noticed during the holiday time (and year-round too).


1. Show, don't tell. Bring your communications to life with photos and videos. Use photos of new merchandise that just arrived, a picture of your office or place of business all decorated for the season, a video of you thanking your customers, clients, donors, or volunteers for their support, or share holiday wishes from you and/or your staff.


2. Introduce the team. Who are the people your customers, clients, or donors, will come in contact with? Let your staff share holiday gift ideas, memories from the past year, or shopping tips. Then, when customers come in to your place of business, or join you at an event, they'll have someone to look and ask for will come in contact with? Let your staff share holiday gift ideas or shopping tips. Then, when customers come in to your place of business, they'll have someone to look and ask for.


3. Involve your customers, clients, volunteers, and supporters. Let those people's voices come through, either by sharing their tips for using your products, rallying other donors or volunteers to get involved, picking their favorite dish or service that you offer, suggesting their own gift ideas, or by introducing themselves to their fellow customers. Capture this information on video, or with a quick photo and a caption that includes their thoughts.


4. Use social media to support your email program. If you'll be sending email this holiday season (and really, who won't be?) give your messages a better chance of being seen by promoting upcoming issues on social media. Post a message on Facebook and/or on Twitter such as "Our newsletter is being sent out later today. Keep watch for it and let us know what you think!" Or, even better, tease the content that's included in your newsletter. That will put people on the ready and get them excited to read.


5. Have fun. Get in the spirit this season! Share YouTube videos of your favorite holiday tunes. Ask your fans and followers about the worst gift they ever received (or gave). Take a poll about people's favorite (or least favorite) aspect of the season. Whatever you can do to make the season more festive and fun, and engage your customers, clients, donors, volunteers, and supporters.


How are you planning to use social media this holiday season? Share your thoughts with us here or on our Facebook Page.


Martin Lieberman is Constant Contact's managing editor. He develops blog posts, articles, guides, and more about email marketing, social media marketing, event marketing, and online survey best practices, as well as small business and engagement marketing trends. Martin has more than 15 years of experience writing and editing content for a variety of audiences. Martin's tips, ideas, and solutions help small businesses and organizations build successful customer and member relationships. Follow Martin on Twitter at @martinlieberman.