It’s no secret that we think Facebook is a good place for small businesses and nonprofits to be interacting with their customers, prospects, members, etc. but we're excited to release some new research today that highlights why we think it’s so important.
We – along with our friends at market research firm Chadwick Martin Bailey – pulled out 10 facts from a recent study that we think are most interesting, and that highlight the need for businesses to be active on Facebook. In short, the study highlights that consumers are not only willing to interact with brands on Facebook, but that those who do have a higher likelihood of recommending you to their friends and buying from you.
To learn more about how Facebook can help your organization, check out the Social Media Quickstarter, Constant Contact’s free online resource to help small businesses get started and successful with social media at http://www.socialquickstarter.com.