Contact Marketing is a new term used in my upcoming book, How to Get a Meeting with Anyone, used to describe those wonderful, often audacious campaigns we all seem to use to break through to very important contacts. The idea is that you only need a relative handful of the right relationships to transform the scale of your enterprise. Every week on Contact Marketing Radio, I ask each of my guests, "When you absolutely must break through to someone of great importance, someone nearly impossible to reach, how do you do it?"
Their answers often floor me with their creativity and effectiveness. In the following two interviews, I put that question and more to Diane Domeyer, Executive Director of The Creative Group, a division of Robert Half, and . Domeyer talks about using Contact Campaigns for job seekers to stand out to employers and for companies to stand out to top recruits. Gleason talks about using Contact Marketing to connect with success in business.
Diane Domayer on Contact Marketing Methods for Job Search and Recruiting
Contact Marketing has many uses, but who would've guessed it can be used so effectively in job searches and recruiting top talent? Join host Stu Heinecke and Diane Domeyer, Executive Director of The Creative Group, a division of staffing giant Robert Half, as they take a fascinating look at how Contact Marketing can be used to enhance your chances of landing the perfect job, or draft the perfect candidate for a winning team.
Bridget Gleason on Creating Critical Connections
Yesware VP of Sales Bridget Gleason talks about the importance of creating critical connections in business and certainly in sales. She sees two obvious pathways to creating those connections; through personal connections you or your staff may have, and through Contact Marketing campaigns. She shares an ingenious re-gift strategy and explains how Yesware can give an unfair advantage contact marketers by adding amazing new functionality to simple e-mail.
If you'd like to hear more interviews, please tune in to Contact Marketing Radio every Thursday at 10 am PST, 1 pm EST, or download the archived shows on iTunes.
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