As the year quickly draws to a close, businesses everywhere are starting to think of their digital and social marketing strategies for 2016. We’ve compiled a list of 2016 digital marketing trends that your company needs to know about.
Use Your Employees
Your staff is one of your best and most underutilized marketing resources. Consider the huge network of people that each of them has on their own, personal social media accounts. In 2016, you’ll see an increase of programs and incentives for staff to share their company’s marketing posts, and to come up with their own. Check out several examples of companies that have capitalized on their staff’s huge marketing potential.
Increase Your Digital Marketing Budget
According to Fast Company, “By 2017, social media ads may account for a full 16% of all digital ad spend globally.” Soon the “free” aspect of some social media sites might be a thing of the past for advertisers. So, 2016 is the year to really analyze your company’s digital marketing budget and strategy.
Video Will Rule
If a picture is worth 1,000 words, than a video might be worth 1,000 pictures. The value of using video for online marketing lies in telling a brand’s story and creating experiences for consumers. Expect video to dominate marketing strategies in 2016.
Get Creative to Stand Out
Getting noticed online will require ever more originality in 2016. Gone are the days of free reach on social media platforms. Brands may need to get increasing creative with posts and using their digital marketing budget wisely. Try to keep content clever, inviting, creative, and humorous to cut through all the clutter.
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