Joe always talks about himself, often makes inappropriate comments, and is always asking for favors.
Terry, on the other hand, remembers your birthday, shares great tips, wants to know how you're doing, and cares about what's important to you.
Which friend would you want to be around?
It's rather obvious, of course. But I use these examples because too many people forget that what builds relationships offline also applies when you go online. If you want to build meaningful online relationships, you need to make sure you're a Terry and not a Joe.
3 Social Media DOs
1. Remember to listen and engage with others. It's not all about you!
2. Establish yourself as an expert by generously sharing knowledge in your area of expertise.
3. Provide valuable content in exchange for others' attention: exclusive discounts, industry tips, entertaining posts, etc.
3 Social Media DON'Ts
1. Don't stray from your area of business into politics, religion, etc. Doing so will likely alienate potential clients/customers.
2. If you wouldn't say it to your mother, your boss, or the pastor next door, don't preserve it for posterity by posting it to social media.
3. Don't go overboard with self-promotion. No one wants a friend that is all sell, sell, sell.
To your success,
Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. (Sign up by clicking here.) Maureen offers complimentary 30-minute Constant Contact consultations. Reach her at (916) 759-6977 or firstname.lastname@example.org.