3 Tests to Improve Your Website and Donation Process
Mark Rovner from Network for Good shared 3 ways to test your website. You don't need a fancy company to do this for you. Just grab a coworker from another department or a friend or relative. Sit them down and do the following:
The Trunk Test: (don't use a coworker for this one)
How quickly can they find their way around your website?
Do they know what page their on?
Do they understand the sections of your website?
How do they navigate and get back to the home screen?
Ask your tester to go through the motions of making a donation.
Let them talk you through their process
This sounds just like it is, set up a scenario and watch them go for it. Have them tell you their process here as well.
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