You've worked hard to develop an email with excellent content and a clean graphic layout. Now you're all set, right?
It doesn't matter how good your email message is if no one is opening your emails. But don't worry; follow the steps below, and you'll be increasing your open rate in no time.
Get Permission: Make sure you are sending to people that want to hear from you. Otherwise, you're just sending SPAM.
Use the Right "From Name": Your name may be Pete Smith, but if you're the owner of Joe's Pizzeria, be careful. Always send emails from the name your customers will recognize and expect.
Write a Good Subject Line: At our email seminars we teach theRule of 2 to help with writing good subject lines.
Rule of "2" for Good Subject Lines
TWO Seconds: You have just two seconds to grab someone's attention in the inbox. Keep your subject line short (5-8 words), sweet, and to the point.
TWO Words: Pay extra attention to your first two words since often your subject line will be cut off on a mobile phone and other devices.
TOday: When appropriate, give your subject line some urgency. A message of "50% off today only" is going to inspire more action than "April Promotion."
To your success,
Maureen Dudley enjoys writing, ballroom dancing, and jazz music. A travel aficionado, she has zip-lined in Mexico, explored an Egyptian pyramid by flashlight, and slept in a 12th-century Austrian castle. Her company, Dudley & Nunez Communications, specializes in helping clients nationwide with Constant Contact. Her monthly small business newsletter, Maureen’s Marketing Moment, is read worldwide. (Sign up by clicking here.) Maureen offers complimentary 30-minute Constant Contact consultations. Reach her at (916) 759-6977 or email@example.com.
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