“Of all of our inventions for mass communication, pictures still speak the most universally understood language.” -Walt Disney
Images have been helping marketers “speak” to their target audience for quite some time.
There’s a reason why online articles containing relevant images have 94 percent more total views than text-only articles.
Images help businesses and organizations communicate in a way that text alone cannot.
That’s certainly the case when it comes to your email marketing campaigns.
Here are a few reasons why you should start using images in your next email marketing campaign:
1. Images catch attention, and generate more views & cick thrus
Many email marketers fail to catch their readers’ attention, resulting in missed opportunities.
Be sure to use relevant, high quality images that give you the chance to stand out from the noise and make a more meaningful impression with the people who are receiving your emails.
Missed opportunities in today’s hyper-connected world, are becoming all too common.
2. Images are easy to find and create
Stunning marketing images have never been more accessible. With more than half of all Canadians using smartphones, and over 50 percent of small businesses using mobile technology to help run their business, it’s vital to ensure your email marketing can be easily read on a hand held device.
In addition, from the palm of your hand, you can easily take and store photos on your hand held device, and host them on social media sites like Facebook, Twitter, Pinterest or Instagram.
3. Images humanize your message
All your emails should reflect the nature of your business, and reflect the experience customers will have when they walk through your door. An easy way to do that is by adding a photo of you or your staff.
For readers who already know, like, and trust you — seeing a face they’re familiar with can help increase the amount of time they spend with each email.
For those people who are new to your business, adding that small personal touch can be a bridge to a meaningful relationship. This means, they will be more likely to introduce themselves, ask questions, and hopefully share their feedback.
4. An image is worth 1,000 words and brings Emails to life
Even if you’re the most talented and experienced writer in the world, text alone can fall short when it comes to engaging your readers and sharing your message. Be creative and use an image to help demonstrate your point.
If you’re worried that your emails may be failing to make the type of impact you’ve been looking for, adding the right images to your emails could offer a simple solution to the problem.
About Javed S. Khan
Javed S. Khan is a Local Expert Presenter & Solution Provider with Constant Contact and hosts the ever popular “Best Ever LinkedIn Clinics”. He works with small to medium business owners & associations, teaching best practices relating to email, social media and online marketing as a means to drive awareness and more revenue.
He is regularly asked to be an Event Speaker and has hosted many event presentations himself.
Interested in having Javed at your next event, please call him at 416-889-6069 or email@example.com
He is also the founder and President of EMpression: A Marketing Service Company. His company brings your unique story to life through a collaborative and creative process. Whether it’s helping you build/rebuild your website, manage your online marketing programs, Javed’s team will manage your marketing communication programs from goal identification to delivery.