The following are 4 simple tips that will help you build and expand your email online community with the support of social media.
TIP #1 –
The Sign up Form
Some social media outlets such as Facebook give you options to include an email sign up form on your business page. Simple to create and implement, a sign up form is an easy way for people to subscribe to your email communications and can help you determine who you’re most invested clients are.
An excellent sign-up form that can be totally customized and embedded within your various online tools including website and social media is the one provided by Constant Contact.
Tip #2 –
Use Content Incentives
Providing incentives such as added-value content is one of the best ways to effectively build your email list. Many businesses use short e-books but whatever the type of content you offer, make sure it complements what you do.
For example, a digital marketer might offer subscribers a content schedule template to help businesses develop and keep track of social media posts.
Tip #3 –
Get Face to Face to Gain Interest
Knowing your audience (i.e. both potential and existing customers) is a key objective all business should have. If in-person meetings aren’t possible, consider hosting web conferences or meet online via a platform like Google+ Video Hangouts.
Hosting an online event enables you to share the human side of the business while discussing topics that relate to your business offerings. A lot of web conferencing programs also include a feature that allows you to add content (see tip #2).
Tip #3 –
Run a Promotion
Along with value-added content, other incentives such as contests, sweepstakes and giveaways are terrific ways to achieve your list-building goals.
A great benefit of hosting contests via social media is the ability to customize and choose how you want your contest to be presented.
Don’t forget to include a sign-up form that allows participants to opt-in to additional email communications such as your newsletter.
Bonus tip: If you haven’t already done so, be sure to get familiar with Canada’s Anti-Spam Legislation (CASL) which outlines and enforces the sending of electronic messages, including emails, social networking and text-messages.
You must have a process that will help you receive consent from those who you would like to have as part of your online community.
Javed S. Khan is the President of EMpression: A Marketing Service Company that helps small- to medium-sized businesses learn about the power of online marketing. An Accredited Local Expert with Constant Contact, he is consistently the highest ranked presenter at conferences, workshops and chamber events across Ontario, Canada.
To date, he has presented to over 7,200 business owners, entrepreneurs and professionals teaching the latest marketing trends and best practices.
Learn more about Javed by visiting him on LinkedIn
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