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4 Ways to Get More Clicks on Your Donate Button

Honored Contributor

4 Ways to Get More Clicks on Your Donate Button

Katya's Non-Profit Blog.png

 

Katya Andresen, chief strategy officer of Network for Good, is constantly posting great tips for nonprofits!  Today she posted “4 Ways to Get More Clicks on Your Donate button” and I’d like to share those tips with you.

 

  1. Make your Donate button easy to find.  Make sure it is up front  and no one would need to go on a hunt to find it.
  2. Let your donors know exactly what their money is going to be used for.  Make the reasons for their donation enticing. Inform them of why they should donate, not what is in it for you.
  3. Create a sense of urgency with a goal and deadline.
  4. Realize that getting donors takes time.  Make sure you have a Join My Mailing List form on your website to create a relationship with those that visit your website.

How do you get people to donate?

What is working for you?

Does Social Media play a role in asking for donations?