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4 tips to keep in mind when attending your next trade show

Occasional Contributor

4 tips to keep in mind when attending your next trade show

Trade shows make up about 20% of company marketing budgets, and with all the costs associated in attending a trade show, you want to make sure you are making the most out of it while you’re there.  


Here are 4 tips to keep in mind when attending your next trade show:

 4 tips.jpg


1. Before the Event: Set up text to join in your Constant Contact account to capture email addresses through text message at your booth.



Aplasticdisplay.jpgll you need to do is to print the sign from your account, place in a picture frame or clear
stand up sign (available at the dollar store)
and display at your booth to have email addresses automatically populate into your account.


* Bonus tip: offer an incentive for the person to join your mailing list. 

For example: Text LeaveittoLindsay to 22828 for a chance to win $100 in Facebook advertising!





2. Business cards? Giveaways? Marketing Collateral?


Make sure you have everything you need in advance of the show. If your marketing collateral doesn’t display your Facebook information already, consider purchasing these Facebook stickers to stick on some of your giveaways or brochures. also offers Facebook business cards.



3.  Share pictures of your event on social media and encourage anyone who comes by the booth to share their pictures to your page as well.



4. Follow up! Within 3 business days, send a follow up email to all of the contacts you’ve met and remind them what your business can do for them. It also doesn’t hurt to follow up with a phone call a day after the email to connect while your face is still fresh in their mind.


What are some of the things you do to prepare your business for a successful trade show?

Share them with me here!  



Lindsay Joy Higgins
CEO, Leave it to Lindsay Marketing
Tel: 781-789-2740
New Member

Re: 4 tips to keep in mind when attending your next trade show

These are the best tips i have ever read in any forum. Social media tech